Their secret lies in the super fun yet incredibly SAFE splash pool that reviewers say helps them feel empowered as parents without stressing about deep water

Collectibles manufacturer Factory Entertainment is adding to its prop replicas range with a line of limited-edition replicas from The Batman.

Families have yet another reason to love Australia's beloved outdoor brand, WAHU, this year with the launch of new and exciting aquatic plush toys designed specifically for water and outdoor play

Included in the sale is the High Performance Aquaria Swim Float line, featuring proprietary "Aqua Cell" technology that resists weather, aging, ultraviolet rays and water absorption.

International Kids' Toy Licensee Partners with BuzzFeed's Tasty, the world's largest social food network, to Launch New Line of Kitchen Gadget Toys for Kids

Family-owned Michigan company doubles down on fidget craze with fidget spinner/popper combo now available online and in stores

'The Elf Games is giving back to those in need through donations to the St. Jude Children's Research Hospital.

What's better than a copy of The Elf Games? How about a signed copy from Bobby Portis?

The Elf Games, a sports-themed holiday children's book that includes everything from gingerbread stadiums to candy cane hockey sticks, is the hardest book to get this season.

The Line is a Collaboration of GoldieBlox and Flexo

The Swiss scooter pioneer Micro Mobility Systems is launching a sustainable children's scooter line that uses recycled ocean plastic. The new Micro ECO kids' scooters will be available in over 80 countries from January 2021.

50-scooter giveaway being held May 19

Company entering into modern categories with its toy launch plan

Talking Robot Purchases are Matched with a Donation to Kids in Need

These surefire toys make great gifts for kids of all ages

Go Big this Holiday Season with the Best (Little) Stocking Stuffers

Top Toys with lights and sounds, colors and tactility for calming and captivating kids

New Scoot drones now do 360 flips, light up with LEDs and come super-sized

First Gorillaz Toy in Over 10 Years

Build, dance, spin - three active toys to keep kids moving this holiday season

All of the Astroshot toy gun games come with cool shooting targets

'Tis the Season for Great Gift Ideas with Ultra-Fast Delivery

2-in-1 multiplayer games and indoor drones keep kids active and engaged

Sixth generation of classic interactive toys boasts upgraded features and realistic kid-pleasing styles

Keep the summer vibes going with indoor/outdoor toddler beach toys and play tent

Save 20% on Brain Booster, Extreme Explorer and Glitzy Glamping gift sets for girls and boys

Prime 1 Studio is excited to present the 1:3 Scale UMMDC-02: Bane Versus Batman DC Comics Statue

The DXS Bonus Version includes the A4 Size Art Print Hand-Signed by Lee Bermejo. Limited to 300 pieces.

Samera Entertainment announces child vlogger hitting the right notes online

Custom, trendy pool float designs include ride-on llama, pet-themed and mystical creature-themed inflatable pool rings

Save (crazy) big on camera drones and RC toys with all the top features for beginners and pros

Handmade, heirloom dolls that celebrate the aviator pioneers of the Golden Era of Aviation, so that the next generation is inspired to fly. Dolls and doll accessories that are made from cotton fabrics featuring a subtle vintage look and airplane blueprints, washable materials, and even an original picture book about a little girl who dreamed of becoming a pilot one day. An old classic nursery rhyme with a new twist.

Unique Features Make This Remote Control Stunt Car Easy to Handle

Unicorn party favors, decorations, costume accessories and tableware complete the ultimate Unicorn Party Pack.