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Explore Our Expert Advice, How-Tos and Guides

Case Study: SQUEEZE

Case Study: SQUEEZE

A local Squeeze franchise owner was gearing up to open her first location in Sarasota, aiming to create a buzz that would translate into foot traffic and brand awareness.

Case Study: ASTA-USA

Press Release Template

A press release is an effective communication tool to help you share your news, get media interest, create excitement, and generate brand awareness.

Case Study: ASTA-USA

Case Study: ASTA-USA

Learn how Newswire's Press Release Optimizer helped ASTA-USA Translation Services, Inc. earn a unique media opportunity in a Lifewire article about translating animal languages.

Case Study: ADHD Online

Case Study: ADHD Online

Learn how Newswire's Press Release Optimizer helped ADHD Online attract thousands of views, hundreds of pick-ups, and several earned media mentions in publications like the Miami Herald.

Case Study: GIMME Beauty

Case Study: How GIMME Beauty Secured a Feature in Allure Magazine

Learn how Newswire’s Press Release Optimizer helped GIMME Beauty secure a feature in top industry publication, Allure Magazine.

PR Newswire VS Newswire

PR Newswire vs Newswire: Pricing, Feature, and Review Comparison

Newswire and PR Newswire are two major players in the press release distribution space. However, Newswire's innovative solutions and offerings give its customers a competitive edge. Find out how.

Business Wire VS Newswire

Business Wire vs Newswire: Pricing, Feature, and Review Comparison

What's the difference between Newswire and Business Wire? Which company provides better results and press release distribution features? Which brand do consumers prefer? Read on to find out.

How to Attract Investor Interest

How to Attract Investor Interest with Press Release Distribution

Learn how to effectively harness the power of press release distribution to attract investor attention.

What Is A Press Release Distribution Service?

What Is A Press Release Distribution Service?

This post will teach you what a press release distribution service is, what benefits one can offer to your brand, and what to look for in a press release distribution service should you decide to use one.

How To Distribute Your Press Release?

How To Distribute Your Press Release?

If you are looking for easy instructions on how to go about successfully distributing your press release to the media, this post is for you.

How Do You Distribute A Press Release To The Media?

How Do You Distribute A Press Release To The Media?

In this guide, you'll learn how maintaining a company blog with relevant and informative content can help brands strengthen their digital footprint and improve business performance.

Media Monitoring Tools

Media Monitoring Tools

Learn how companies can leverage media monitoring to enhance overall brand awareness and keep track of the conversations in your industry.

Smart Start: The Business Benefits of Blogging

Smart Start: The Business Benefits of Blogging

Learn how maintaining a blog page with relevant and informative content can help strengthen a brand’s online presence and improve business performance.

Smart Start: No Sales Team, No Problem: 5 Ways to Follow Up with Leads

Smart Start: No Sales Team, No Problem: 5 Ways to Follow Up with Leads

Learn about the different types of leads, the importance of lead generation, and five lead follow-up tips.

Smart Start: Are You Making These 5 Press Release Writing Mistakes?

Smart Start: Are You Making These 5 Press Release Writing Mistakes?

Learn how effective press release writing can deliver the right message to the right audience at the right time.

Smart Start: 4 Ways to Build Strong Relationships with Journalists

Smart Start: 4 Ways to Build Strong Relationships with Journalists

Learn how to build and strengthen relationships with journalists and the media.

Case Study: Let’s Talk Interactive

Case Study: Let’s Talk Interactive

Learn how Newswire’s dynamic go-to-market strategy is helping Let’s Talk Interactive market its innovative telehealth technologies.

Case Study: Let’s Talk Interactive

Smart Start: Media Interview Best Practices

Prepare for your next media interview with these helpful tips.

Smart Start: How to Develop a Newsworthy Angle

Smart Start: How to Develop a Newsworthy Angle

Learn how to develop a newsworthy angle to guide your press release writing.

Smart Start: How to Maximize Press Release Distribution Efforts

Smart Start: How to Maximize Press Release Distribution Efforts

Learn how the Media Advantage Plan (MAP) is maximizing the effectiveness of press release distribution and driving real results.

Case Study: energyware

Case Study: energyware

Through the Media Advantage Plan (MAP), Newswire’s team of experts continues to help energyware turn its owned media into earned media.

Smart Start: The Benefits of a White Paper

Smart Start: The Benefits of a White Paper

Learn how a white paper can generate leads, showcase expertise, and position a brand as a thought leader in its industry.

Smart Start: Media Pitching 101

Smart Start: Media Pitching 101

From the elements of an effective media pitch to a reusable template, in this guide, you’ll get a crash course on all things media pitching.

Case Study: CyberLandr

Case Study: CyberLandr

Learn how companies like CyberLandr find success across industries through Newswire’s Media Advantage Plan (MAP).

Case Study: KindHealth

Case Study: KindHealth

Through the Media Advantage Plan (MAP), Newswire’s team of experts continues to help KindHealth turn its owned media into earned media.

Press Release Basics 2022

P ress Release Basics 2022

Getting started? These are the basics of press release distribution to help you craft your story.

Smart Start: Press Release Readability Matters

Smart Start: Press Release Readability Matters

Explore how to craft copy that’s newsworthy, compelling, optimized for search engines, and easy for your target audience and the media to read.

Smart Start: Transforming the Value of a Press Release

Smart Start: Transforming the Value of a Press Release

Press releases have the power to build brand awareness, attract website traffic, generate leads, and increase sales.

Smart Start: Media Types Explained

Smart Start: Media Types Explained

Explore the basics of various media types and how each can be used to create a robust digital presence.

Smart Start: Stop Relying on Tracking Cookies

Smart Start: Stop Relying on Tracking Cookies

Mobile software updates and intensified concerns over consumer privacy are fueling drastic changes in the email marketing landscape.

Smart Start: How to Develop a Newsworthy Press Release

Smart Start: How to Develop a Newsworthy Press Release

What are the essential elements of a newsworthy press release?

Smart Start: How to Build on PR Momentum

Smart Start: How to Build on PR Momentum

Your press release got picked up, now what? Three tips to capitalize on the momentum.

Case Study: How a Biopharmaceutical Drug Development Company Established its Presence in a New Industry on Newswire's Media Advantage Plan

Case Study: How a Biopharmaceutical Drug Development Company Established its Presence in a New Industry on Newswire's Media Advantage Plan

Learn how companies across industries are finding success through Newswire’s Media Advantage Plan (MAP).

Smart Start: What’s an Online Media Room?

Smart Start: What’s an Online Media Room?

How to create and optimize a home for your content.

Smart Start: How Data Analysis Will Make You Rethink Your Decision Making

Smart Start: How Data Analysis Will Make You Rethink Your Decision Making

What is data analysis and how can it inform business decisions?

Smart Start: 7 Reasons You Should Work with a Media and Marketing Communication Team

Smart Start: 7 Reasons You Should Work with a Media and Marketing Communication Team

How to leverage a media and marketing communication team to reach and exceed your business goals.

Smart Start: 3 Proven Ways to Find Your Target Audience

Smart Start: 3 Proven Ways to Find Your Target Audience

Better serve your target audience by understanding what makes them tick.

Smart Start: 4 Headline Writing Tips for More Clickable Content

Smart Start: 4 Headline Writing Tips for More Clickable Content

Give your content its best chance at reaching your target audience by reading through our quick guide to writing headlines.

Smart Start: The Do’s and Don’ts of Implementing a Backlinks Strategy

Smart Start: The Do’s and Don’ts of Implementing a Backlinks Strategy

What are backlinks? Why are backlinks important? Download this Smart Start guide for the answers to these questions and more.

Smart Start: Improve Your Press Release Writing with the Inverted Pyramid

Smart Start: Improve Your Press Release Writing with the Inverted Pyramid

Use the inverted pyramid to quickly and efficiently give readers the information they want from your press release.

Smart Start: What’s the Difference Between On-Page SEO and Off-Page SEO?

Smart Start: What’s the Difference Between On-Page SEO and Off-Page SEO?

Learn the difference between on-page SEO and off-page SEO.

Smart Start: 5 Conversion Metrics You Should be Tracking

Smart Start: 5 Conversion Metrics You Should be Tracking

What’s conversion tracking and why is it important?

Smart Start: The Beginner’s Guide to Google PPC

Smart Start: The Beginner’s Guide to Google PPC

How to utilize Google PPC as a way to drive qualified traffic to your website and other relevant online properties.

Smart Start: How to Choose the Right SEO Keywords for Your Press Release

Smart Start: How to Choose the Right SEO Keywords for Your Press Release

Gain a better understanding of keywords and tags and how they play an integral role in the success of a press release.

Smart Start: Top 10 Press Release Mistakes to Avoid

Smart Start: Top 10 Press Release Mistakes to Avoid

Improve your press release writing by avoiding these 10 mistakes.

Smart Start: Understanding the What, Why, and How of a Digital Marketing

Smart Start: Understanding the What, Why, and How of a Digital Marketing

Learn the basics of digital marketing to build brand awareness for your company.

Smart Start: Sponsored Content Explained

Smart Start: Sponsored Content Explained

Everything you need to know about sponsored content.

Smart Start: How to Create a Social Media Strategy for 2021 and Beyond

Smart Start: How to Create a Social Media Strategy for 2021 and Beyond

No matter the industry, social media can help companies reach and engage with their target audience on a consistent basis.

Smart Start: How to Create a Social Media Strategy for 2021 and Beyond

Smart Start: How to Write an SEO-Friendly Press Release

How to write an SEO-friendly press release.

Smart Start: How to Develop a Media and Marketing Communication Strategy

Smart Start: How to Develop a Media and Marketing Communication Strategy

How to develop a media and marketing communication strategy that works for your company

Smart Start: How to Earn the Right Media Coverage for Your Business

Smart Start: How to Earn the Right Media Coverage for Your Business

Proven strategies for securing reputable media coverage

Smart Start: Why You Should Include Press Releases in Your Marketing Strategy

Smart Start: Why You Should Include Press Releases in Your Marketing Strategy

Why you should include press releases in your marketing strategy

Smart Start: Press Release Distribution

Smart Start: Press Release Distribution

What to look for in a Press Release Distribution Network.

Transforming the Value of Your Press Release

Transforming the Value of Your Press Release

Learn How SMBs Compete Effectively in Industry By Leveraging Media Coverage to Deliver More ROI to Campaign

Case Study: How an Integrated Media & Marketing Strategy Results in Growth

Case Study: How an Integrated Media & Marketing Strategy Results in Growth

Proven Method to Capture More Mindshare and Sales Opportunities to Grow Revenue. Discover the Earned Media Advantage.

Smart Start: Content Guideline

Smart Start: Content Guideline

Discover Insider Tips and Expert Advice to Create a Clear, Compelling Press Release Today!

Smart Start: Targeting Media

Smart Start: Targeting Media

Discover the Effective Ways to Connect and Engage with Media for More Opportunities.

Smart Start: AP Style

Smart Start: AP Style

Discover a Little Known Secret to Communicate Effectively with the Media.

PR for Startups: 3 Mistakes to Avoid

PR for Startups: 3 Mistakes to Avoid

Discover Exactly What You Need to Develop The Right PR Strategy

PR for Startups: 5 Things You Need To Know

PR for Startups: 5 Things You Need To Know

Learn How to Jumpstart Your PR and Media Relations on a Budget and the Strategies that Work

PR for Startups: How to Create an Effective Media Kit

PR for Startups: How to Create an Effective Media Kit

Learn How to Create a Media Kit That Gets Noticed and Useful for Journalist and Media

100 Examples of Real Press Releases

100 Examples of Real Press Releases

Discover Real Press Release Examples That You Can Model to Gain More Exposure For Your Company

The 3-Minute Guide to a Better Press Release

T he 3-Minute Guide to a Better Press Release

Discover a New Approach to Write Better Press Releases Whether You Are New or Advanced Professional

Press Release Basics

Press Release Basics

Discover and Follow the Guidelines to Keep You on The Right Track for Press Release Success

What NOT to Do When Pitching to Media

What NOT to Do When Pitching to Media

Learn How to Effectively Pitch To Media for More Media Coverage Opportunities

What Does it Cost to Distribute a Press Release

What Does It Cost To Distribute A Press Release?

The cost of getting your press release in front of appropriate media contacts will depend on your level of expertise and participation.

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