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Smart Start: The Do’s and Don’ts of Implementing a Backlinks Strategy

What are backlinks? Why are backlinks important? Download this Smart Start guide for the answers to these questions and more.

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Smart Start: The Do’s and Don’ts of Implementing a Backlinks Strategy

  • Understand the basics of backlinks
  • Learn the difference between white hat SEO and black hat SEO
  • How to correctly build backlinks

Backlinks, sometimes referred to as “inbound links” are links that are created when one website links to another. Backlinks are essentially a “vote of confidence” and act as a signal to search engines that a site is worth linking to which can help a website show up on the search engine results page (SERP).


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