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Smart Start: 5 Conversion Metrics You Should be Tracking

What’s conversion tracking and why is it important?

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Smart Start: 5 Conversion Metrics You Should be Tracking

  • Understand the meaning of a conversion
  • Discover why conversion tracking is important
  • How to calculate a conversion rate

Conversion tracking is when a brand monitors the actions consumers take based on defined business goals. Through conversion tracking, marketers are able to evaluate their campaigns to better understand what’s working and what’s not.

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