Smart Start: How to Develop a Media and Marketing Communication Strategy
How to develop a media and marketing communication strategy that works for your company
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Smart Start: 5 Conversion Metrics You Should be Tracking
What’s conversion tracking and why is it important?
Smart Start: 5 Conversion Metrics You Should be Tracking
- Understand the meaning of a conversion
- Discover why conversion tracking is important
- How to calculate a conversion rate
Conversion tracking is when a brand monitors the actions consumers take based on defined business goals. Through conversion tracking, marketers are able to evaluate their campaigns to better understand what’s working and what’s not.
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