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Smart Start: The Benefits of a White Paper

Learn how a white paper can generate leads, showcase expertise, and position a brand as a thought leader in its industry.

Smart Start: The Benefits of a White Paper
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Smart Start: The Benefits of a White Paper

  • What’s a white paper?
  • Benefits of publishing a white paper
  • How to properly write and format a white paper

A white paper is characterized as a long-form educational guide or detailed report that addresses a specific topic with supporting details, facts, and figures. Explore the basics, benefits, and components of creating an effective white paper for your business with this Smart Start guide.


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Smart Start: No Sales Team, No Problem: 5 Ways to Follow Up with Leads

Smart Start: No Sales Team, No Problem: 5 Ways to Follow Up with Leads

Learn about the different types of leads, the importance of lead generation, and five lead follow-up tips.

Smart Start: 4 Headline Writing Tips for More Clickable Content

Smart Start: 4 Headline Writing Tips for More Clickable Content

Give your content its best chance at reaching your target audience by reading through our quick guide to writing headlines.