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Smart Start: Stop Relying on Tracking Cookies

Mobile software updates and intensified concerns over consumer privacy are fueling drastic changes in the email marketing landscape.

Smart Start: Stop Relying on Tracking Cookies
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Smart Start: Stop Relying on Tracking Cookies

  • What are tracking cookies?
  • Understand the connection between software updates and marketing.
  • How to navigate these changes with press release distribution, earned media mentions, and sponsored content.

Privacy is a topic of conversation that continues to gain steam and as more consumers become aware of their digital footprint, software updates that look to protect consumers’ privacy with a crack down on tracking cookies are causing marketers to rethink their approach.


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