Smart Start: Press Release Readability Matters
Explore how to craft copy that’s newsworthy, compelling, optimized for search engines, and easy for your target audience and the media to read.
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Smart Start: Sponsored Content Explained
Everything you need to know about sponsored content.
Smart Start: Sponsored Content Explained
- Learn the basics of sponsored content
- Discover the difference between sponsored content and native advertising
- How to combine the power of sponsored content with your press releases
Sponsored content refers to any form of promotional content that’s paid for by a sponsor (a brand) but created and distributed by another brand or publisher. When done correctly, sponsored content can strengthen a brand’s authority and credibility and build a level of trust that’s necessary for long-term success in the market.
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Smart Start: Media Interview Best Practices
Prepare for your next media interview with these helpful tips.
