
Smart Start: Press Release Readability Matters
Explore how to craft copy that’s newsworthy, compelling, optimized for search engines, and easy for your target audience and the media to read.
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Everything you need to know about sponsored content.
Sponsored content refers to any form of promotional content that’s paid for by a sponsor (a brand) but created and distributed by another brand or publisher. When done correctly, sponsored content can strengthen a brand’s authority and credibility and build a level of trust that’s necessary for long-term success in the market.
Explore how to craft copy that’s newsworthy, compelling, optimized for search engines, and easy for your target audience and the media to read.
Prepare for your next media interview with these helpful tips.