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Smart Start: Sponsored Content Explained
Everything you need to know about sponsored content.
Sponsored content refers to any form of promotional content that’s paid for by a sponsor (a brand) but created and distributed by another brand or publisher. When done correctly, sponsored content can strengthen a brand’s authority and credibility and build a level of trust that’s necessary for long-term success in the market.
Learn the basics of sponsored content
Discover the difference between sponsored content and native advertising
How to combine the power of sponsored content with your press releases
