Newswire Educational Resources

Explore Our Expert Advice, How-Tos and Guides

Download your white paper today:

Smart Start: Sponsored Content Explained

Everything you need to know about sponsored content.

We respect your privacy. Valid email address is required to fulfill your request. Complete and verifiable information is required in order to receive this content

Thank you for downloading!

Error validating your contact details. Please try again


Smart Start: Sponsored Content Explained

  • Learn the basics of sponsored content
  • Discover the difference between sponsored content and native advertising
  • How to combine the power of sponsored content with your press releases

Sponsored content refers to any form of promotional content that’s paid for by a sponsor (a brand) but created and distributed by another brand or publisher. When done correctly, sponsored content can strengthen a brand’s authority and credibility and build a level of trust that’s necessary for long-term success in the market.


Access More Great Content from Newswire:

Smart Start: Marketing Analytics Matter. Here’s Why

Discover the key marketing analytics you should be paying attention to.

Smart Start: 7 Reasons You Should Work with a Media and Marketing Communication Team

How to leverage a media and marketing communication team to reach and exceed your business goals.