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Smart Start: Sponsored Content Explained

Everything you need to know about sponsored content.

Smart Start: Sponsored Content Explained
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Smart Start: Sponsored Content Explained

  • Learn the basics of sponsored content
  • Discover the difference between sponsored content and native advertising
  • How to combine the power of sponsored content with your press releases

Sponsored content refers to any form of promotional content that’s paid for by a sponsor (a brand) but created and distributed by another brand or publisher. When done correctly, sponsored content can strengthen a brand’s authority and credibility and build a level of trust that’s necessary for long-term success in the market.


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