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Smart Start: How to Earn the Right Media Coverage for Your Business

Proven strategies for securing reputable media coverage

Smart Start: How to Earn the Right Media Coverage for Your Business
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Smart Start: How to Earn the Right Media Coverage for Your Business

  • Identify desired media outlets
  • Create newsworthy stories
  • Leverage the 3 P's of pitching a press release

Effectively engaging members of the media to land coverage in reputable industry outlets requires a plan. And, the first step in your earned media outreach plan is to find your "why". From there, you can identify media outlets, write newsworthy press releases, and craft a pitch that provides value…

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