Smart Start: The Benefits of a White Paper
Learn how a white paper can generate leads, showcase expertise, and position a brand as a thought leader in its industry.
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Smart Start: How to Earn the Right Media Coverage for Your Business
Proven strategies for securing reputable media coverage
Smart Start: How to Earn the Right Media Coverage for Your Business
- Identify desired media outlets
- Create newsworthy stories
- Leverage the 3 P's of pitching a press release
Effectively engaging members of the media to land coverage in reputable industry outlets requires a plan. And, the first step in your earned media outreach plan is to find your "why". From there, you can identify media outlets, write newsworthy press releases, and craft a pitch that provides value…
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