
Smart Start: Press Release Readability Matters
Explore how to craft copy that’s newsworthy, compelling, optimized for search engines, and easy for your target audience and the media to read.
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Learn the basics of digital marketing to build brand awareness for your company.
Digital marketing includes all marketing efforts carried out through digital/online means to connect companies with current and prospective customers. Understanding the what, why, and how of digital marketing will help companies, no matter the industry, better reach their target audience and build brand awareness.
Explore how to craft copy that’s newsworthy, compelling, optimized for search engines, and easy for your target audience and the media to read.
Prepare for your next media interview with these helpful tips.