Smart Start: Improve Your Press Release Writing with the Inverted Pyramid
Use the inverted pyramid to quickly and efficiently give readers the information they want from your press release.
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Smart Start: Understanding the What, Why, and How of a Digital Marketing
Learn the basics of digital marketing to build brand awareness for your company.
Smart Start: Understanding the What, Why, and How of a Digital Marketing
- Learn the basics of digital marketing
- Understand the various examples of digital marketing
- Discover three digital marketing mistakes and how to avoid them
Digital marketing includes all marketing efforts carried out through digital/online means to connect companies with current and prospective customers. Understanding the what, why, and how of digital marketing will help companies, no matter the industry, better reach their target audience and build brand awareness.
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Smart Start: How to Build on PR Momentum
Your press release got picked up, now what? Three tips to capitalize on the momentum.