
Smart Start: How to Build on PR Momentum
Your press release got picked up, now what? Three tips to capitalize on the momentum.
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The way you write your press release and media content is critical on how the media will perceive your content. For mass communication professionals having the ability to write press releases in AP style is essential since this is the gold standard with which all news writing is measured.
“AP Style” refers to the guidelines from The Associated Press Stylebook. This standardization allows media around the world to have a consistent and uniform structure for news writing, grammar, abbreviations and titles.
Your press release got picked up, now what? Three tips to capitalize on the momentum.
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