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Smart Start: Transforming the Value of a Press Release

Press releases have the power to build brand awareness, attract website traffic, generate leads, and increase sales.

Smart Start: Transforming the Value of a Press Release
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Smart Start: Transforming the Value of a Press Release

  • Are press releases still a valuable marketing tool?
  • The challenge communications & marketing people face
  • Meet the Media Advantage Plan (MAP)

Press releases provide companies of all sizes and industries with a unique opportunity to share newsworthy stories directly with their target audience and relevant media publications.


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Gain a better understanding of keywords and tags and how they play an integral role in the success of a press release.

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