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Smart Start: Press Release Readability Matters

Explore how to craft copy that’s newsworthy, compelling, optimized for search engines, and easy for your target audience and the media to read.

Smart Start: Press Release Readability Matters
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Smart Start: Press Release Readability Matters

  • What’s a press release?
  • What’s a readability score?
  • How does press release readability affect SEO?

Readability plays a major role in a piece of content’s success. The more readable the press release, the more likely people are to link back to your content, and the higher you’ll rank for a specific keyword.


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Learn the difference between on-page SEO and off-page SEO.

Smart Start: Media Pitching 101

Smart Start: Media Pitching 101

From the elements of an effective media pitch to a reusable template, in this guide, you’ll get a crash course on all things media pitching.