
Case Study: energyware
Through the Media Advantage Plan (MAP), Newswire’s team of experts continues to help energyware turn its owned media into earned media.
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Following the success of the customer Guided Tour campaigns that generated media coverage, Newswire practiced what it preached and executed the same strategies to generate its own success.
Through a systematic approach by implementing its owned Earned Media Advantage Guided Tour (EMA GT), Newswire was able to accelerate its going to market strategy through consistent weekly press release campaigns to carve out space in media and in the minds of its customers.
Through the Media Advantage Plan (MAP), Newswire’s team of experts continues to help energyware turn its owned media into earned media.
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