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Smart Start: The Beginner’s Guide to Google PPC

How to utilize Google PPC as a way to drive qualified traffic to your website and other relevant online properties.

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Smart Start: The Beginner’s Guide to Google PPC

  • Understand the difference between Google PPC and Google Ads
  • Learn about the components of a winning Google PPC campaign
  • Reasons your company should consider Google PPC advertising

Pay-per-click (PPC) advertising is a form of internet advertising in which marketers pay a fee each time their Google ad is clicked on. How can this form of advertising help a company build brand awareness and increase website traffic? Read this Smart Start for the answers to this question and more.

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