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Smart Start: The Beginner’s Guide to Google PPC
How to utilize Google PPC as a way to drive qualified traffic to your website and other relevant online properties.
Smart Start: The Beginner’s Guide to Google PPC
- Understand the difference between Google PPC and Google Ads
- Learn about the components of a winning Google PPC campaign
- Reasons your company should consider Google PPC advertising
Pay-per-click (PPC) advertising is a form of internet advertising in which marketers pay a fee each time their Google ad is clicked on. How can this form of advertising help a company build brand awareness and increase website traffic? Read this Smart Start for the answers to this question and more.
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Smart Start: Are You Making These 5 Press Release Writing Mistakes?
Learn how effective press release writing can deliver the right message to the right audience at the right time.
Smart Start: What’s an Online Media Room?
How to create and optimize a home for your content.