Smart Start: AP Style
Discover a Little Known Secret to Communicate Effectively with the Media.
Smart Start: Targeting Media
Discover the Effective Ways to Connect and Engage with Media for More Opportunities.
Smart Start: Content Guideline
Discover Insider Tips and Expert Advice to Create a Clear, Compelling Press Release Today!
Smart Start: Press Release Distribution
What to look for in a Press Release Distribution Network
Smart Start: Why You Should Include Press Releases in Your Marketing Strategy
Why you should include press releases in your marketing strategy
Smart Start: How to Earn the Right Media Coverage for Your Business
Proven strategies for securing reputable media coverage
Smart Start: How to Develop a Media and Marketing Communication Strategy
How to develop a media and marketing communication strategy that works for your company
Smart Start: How to Write an SEO-Friendly Press Release
How to write an SEO-friendly press release
Smart Start: How to Create a Social Media Strategy for 2021 and Beyond
No matter the industry, social media can help companies reach and engage with their target audience on a consistent basis.
Smart Start: Sponsored Content Explained
Everything you need to know about sponsored content.
Smart Start: Understanding the What, Why, and How of a Digital Marketing
Learn the basics of digital marketing to build brand awareness for your company.
Smart Start: Top 10 Press Release Mistakes to Avoid
Improve your press release writing by avoiding these 10 mistakes.
Smart Start: How to Choose the Right SEO Keywords for Your Press Release
Gain a better understanding of keywords and tags and how they play an integral role in the success of a press release.
Smart Start: The Beginner’s Guide to Google PPC
How to utilize Google PPC as a way to drive qualified traffic to your website and other relevant online properties.
Smart Start: 5 Conversion Metrics You Should be Tracking
What’s conversion tracking and why is it important?
Smart Start: What’s the Difference Between On-Page SEO and Off-Page SEO?
Learn the difference between on-page SEO and off-page SEO.
Smart Start: Improve Your Press Release Writing with the Inverted Pyramid
Use the inverted pyramid to quickly and efficiently give readers the information they want from your press release.
Smart Start: The Do’s and Don’ts of Implementing a Backlinks Strategy
What are backlinks? Why are backlinks important? Download this Smart Start guide for the answers to these questions and more.
Smart Start: 4 Headline Writing Tips for More Clickable Content
Give your content its best chance at reaching your target audience by reading through our quick guide to writing headlines.
Smart Start: 3 Proven Ways to Find Your Target Audience
Better serve your target audience by understanding what makes them tick.
Smart Start: 7 Reasons You Should Work with a Media and Marketing Communication Team
How to leverage a media and marketing communication team to reach and exceed your business goals.
Smart Start: How Data Analysis Will Make You Rethink Your Decision Making
What is data analysis and how can it inform business decisions?
Smart Start: What’s an Online Media Room?
How to create and optimize a home for your content.
Smart Start: How to Build on PR Momentum
Your press release got picked up, now what? Three tips to capitalize on the momentum.
Smart Start: How to Develop a Newsworthy Press Release
What are the essential elements of a newsworthy press release?
Smart Start: Stop Relying on Tracking Cookies
Mobile software updates and intensified concerns over consumer privacy are fueling drastic changes in the email marketing landscape.
Smart Start: Media Types Explained
Explore the basics of various media types and how each can be used to create a robust digital presence.
Smart Start: Transforming the Value of a Press Release
Press releases have the power to build brand awareness, attract website traffic, generate leads, and increase sales.
Smart Start: Press Release Readability Matters
Explore how to craft copy that’s newsworthy, compelling, optimized for search engines, and easy for your target audience and the media to read.
Smart Start: Media Pitching 101
From the elements of an effective media pitch to a reusable template, in this guide, you’ll get a crash course on all things media pitching.
Smart Start: The Benefits of a White Paper
Learn how a white paper can generate leads, showcase expertise, and position a brand as a thought leader in its industry.
Smart Start: How to Maximize Press Release Distribution Efforts
Learn how the Media Advantage Plan (MAP) is maximizing the effectiveness of press release distribution and driving real results.
Smart Start: How to Develop a Newsworthy Angle
Learn how to develop a newsworthy angle to guide your press release writing.
Smart Start: Media Interview Best Practices
Prepare for your next media interview with these helpful tips.
Smart Start: 4 Ways to Build Strong Relationships with Journalists
Learn how to build and strengthen relationships with journalists and the media.
Smart Start: Are You Making These 5 Press Release Writing Mistakes?
Learn how effective press release writing can deliver the right message to the right audience at the right time.
Smart Start: No Sales Team, No Problem: 5 Ways to Follow Up with Leads
Learn about the different types of leads, the importance of lead generation, and five lead follow-up tips.
Smart Start: The Business Benefits of Blogging
Learn how maintaining a blog page with relevant and informative content can help strengthen a brand’s online presence and improve business performance.