Just like takeaway, which caters to fast food enthusiasts, a new dining culture is taking over. It's the 'home delivery' culture, online food delivery services, or direct from restaurant, home delivery of fine dining is in vogue in UK. Restaurants are gearing up with high-quality branded boxes, paper cups, pots & bags to extend their brand impression beyond the restaurant, to your dining table.
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English breakfasts, fine dining, etiquette and sobriety, everything that is quaintly British is being taken over by an aggressive on the move eating and drinking, as work cultures change, and the way of life changes with that. Brits no more have the luxury of sitting at a restaurant for a quite lunch or a formal dinner. Good or bad, Britons are accepting the change and learning to live with it.
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In-flight advertising is not new, but not known to all for sure. It is one of the most effective branding solutions available to a company, and there are enumerable benefits. It creates a rare and ideal opportunity for businesses to communicate & engage target customers in a much captivating manner. Here are a few reasons why In-Flight advertising and specially with paper cups is important.
Scyphus had earlier written on QR Codes on Cups and Augmented Reality experiences extended to paper cups. They have written on how 3.3 Million UK consumers scanned a QR code in the 2nd Quarter of 2012, and this is what you needed to make the user engage, interact and convert into a customer much more easily. But since then technology has moved further ahead and we have Shazam to replace QR.
Paper cups as a medium of communication, conscious and subliminal messaging discussed by Scyphus Director Steve Morris
Scyphus has been writing about Brexit and its effect on SME and Industry in General, particularly because Britain not being a major manufacturing country, they now revisit the effect of Brexit on an economy that has shifted over the years vastly from a manufacturing to a service-driven economy. In 1948, British industry accounted for 41% of the British economy. By 2013, it was just 14%.
Diesel drivers on congested roads in towns and cities across the UK face new pollution taxes under Government plans which will ultimately herald the end of the traditional car. But this ambitious project of phasing out cars as we know will eventually increase the pressure on the power grid manifolds, the UK would need as many as 10 new power stations to cope with the electric revolution.
Social responsibility is often a buzz word surrounding big league corporate in modern days. That is, ensuring that an organization is giving back something from what it is taking from the society as profit. Sometimes this implies reducing emissions from manufacturing facilities, supporting community development, and other efforts that provide something back. Scyphus appeals to its patrons...
Coupon Cups are the latest fad all across the B2C marketing industry.The closest analogy is coupons, prizes and tickets distributed by Cola companies on the reverse side of the sleeves on their PET bottles. Scyphus tells us about how and why this unique paper cup, that goes beyond its regular avatar and end up being quite quirky, is catching up so well with the non-hospitality people as well.
It is already established that ceramic cups require 1000 times the energy to make a paper cup, and thus unless a ceramic cup is used at least a 1000 times, it's not as green as a paper cup, which when manufactured from certified sustainable paper and recycled properly have minimum effect on the planet. The question now is, is it as safe as a paper cup either?
PLA vs PE - debates on biodegradability of PE, feasibility of PLA and changes that PLA lined paper cups could bring to the carbon footprint of a paper cup is not new, what is new is the recent consciousness of the regular coffee buyer and coffee shop owner alike towards a more environment friendly alternative to the plastic coated paper cup.
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Humans are visual creatures. In fact, 90% of information transmitted to the brain is visual. There's no denying it — images are what we notice first. Leslie Carr of Scyphus has written on how Branded Paper Cups are one of the most minimally visible yet present visual tools of advertising, As Ogilvy said — "a good advertisement is one which sells the product without drawing attention to itself.
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Despite the fact that many of these cups are marketed as "disposable" and "recyclable," very few are actually being recycled. Instead, they're ending up as an ever-growing mountain of trash, who should be responsible for this breach of trust? Consumers? Manufacturers? Small boutique coffee shops or the giants of coffee chains?
Paper Cups are made from paper, most high-quality paper comes from wood, and wood comes from trees, so paper cups lead to deforestation. How is that good for us? Who takes the responsibility? Are environment-friendly, green paper cups possible? Here is what Scyphus, UK writes in response to these questions.
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