Press Release Optimization

For any content marketing piece, it’s important to know who is reading your work. Creating content without knowing you are …

Media pitches and press releases can go hand in hand with each other, but there are times where one is …

Once you’ve taken the time to carefully choose a newsworthy story, craft a press release around the story, and choose …

Measuring your public relations campaign analytics can be challenging. But once you’ve tracked your results, it’s easier to set measurable …

Grow your real estate knowledge When you are running your own real estate business, it can be difficult to know …

A lot of marketers new to press releases wonder if they are genuinely effective for marketing. They may have heard …

Search engine optimization (SEO) is an effective means of getting free traffic from search engines like Google, Yahoo! and Bing. …

The goal of search engine optimization (SEO) is to get free traffic from search engines like Google, Yahoo! and Bing. …

Looking to get the most from your press release effort? Press release marketing is a great addition to your content …

Press releases have long been considered a valuable part of a comprehensive marketing strategy. However, there’s generally a bit of …

There seems to still be a lot of confusion about search engine optimization and press releases. Do they help your …

When it comes to optimizing press releases, keywords are essential to the process for a number of reasons. What is …