Press Release Optimization

Press release marketing is alive and well in 2019. The rules haven’t changed too much. What has changed, are some …

If you market to professionals or to businesses, LinkedIn can be one of the best social media channels to grow …

Which Metrics Should You Care About for Your Press Releases? Headline Impressions This number is the number of times your …

For any content marketing piece, it’s important to know who is reading your work. Creating content without knowing you are …

Media pitches and press releases can go hand in hand with each other, but there are times where one is …

Once you’ve taken the time to carefully choose a newsworthy story, craft a press release around the story, and choose …

Measuring your public relations campaign analytics can be challenging. But once you’ve tracked your results, it’s easier to set measurable …

Grow your real estate knowledge When you are running your own real estate business, it can be difficult to know …

A lot of marketers new to press releases wonder if they are genuinely effective for marketing. They may have heard …

Your press release will benefit from having the most important information at the top. Even if your readers don’t read …

Search engine optimization (SEO) is an effective means of getting free traffic from search engines like Google, Yahoo! and Bing. …

The goal of search engine optimization (SEO) is to get free traffic from search engines like Google, Yahoo! and Bing. …