Are Press Releases Driving Business Growth for CEOs?
No, they aren’t.
Historically, Press Releases are sent by companies to announce news and (hopefully) generate awareness that leads to sales. Companies who put out their PR and marketing teams point to vanity metrics like reach, impressions, and awareness. But, do impressions translate to sales?
“No,” said Newswire’s CRO Kyle Metcalf.
So, how can sales teams use press releases to drive true value and business growth?
“At Newswire, for ourselves and our customers, we use Press Releases as a marketing channel as part of our Media Advantage Plan (MAP). Coupled with media outreach, email marketing, and SEO optimization, we’ve achieved resulted in a surplus of sales leads upwards of 2,700 this year and has led to massive growth for our company and the clients we work with,” Metcalf said.
Good for you, Kyle Metcalf. But does that work for all companies or just yours?
“Great question,” Metcalf exclaimed. “As part of Newswire’s Media Advantage Plan, we’ve helped many clients across all industries leverage a consistent cadence of press release distribution campaigns to land media coverage in outlets like Forbes, The Wall Street Journal, Business Insider, CNBC, USA Today, and an average of 30 leads per month.”
Since the start of the year, Newswire has used the Media Advantage Plan to drive hundreds of media mentions, thousands of marketing qualified and sales qualified leads, and more search traffic for top keywords.
“We had a client share with us recently that by using Newswire’s press released distribution and MAP, they have secured over $100 million in new deals this year alone with no other paid advertising,” Metcalf said. “For CEOs and sales leaders, that is the metric that demonstrates value, not impressions or reach.”
To help other CEOs unlock real value and create a strategy for driving growth with press release distribution, Newswire is offering free Media and Marketing Assessments along with 10% off your next press release.
So, if you are a CEO who likes revenue and discounted products and services, click here.