Press Release Distribution: 3 Signs It’s Time to Outsource
Have you ever felt like when you cross an item off your to-do list, another gets added? And then, things like press release distribution, an initiative that’s proven to move the needle, keep getting pushed to the wayside?
You know press releases are an excellent way to build brand awareness, generate buzz, and strengthen credibility, but you simply can’t find time to do it.
You’re stretched thin as it is and coming up with press release topics, handling the press release writing, and the thought of trying to distribute a press release on your own, makes you want to run for the hills.
If you find yourself in this tug-of-war in not having time but knowing press releases are important, you’re not alone.
For small and midsize companies, especially, standing out in a crowded marketplace can be difficult.
And, as responsibilities increase and bandwidth decrease, priority on press release distribution diminishes, and these efforts receive less attention.
As a result, releases become another line item — just something that needs to get done. It’s at this point organizations need to reevaluate their spending and consider the idea of outsourcing.
There’s no denying there’s a delicate balance between profit and loss and knowing when it’s time to switch gears can put your business in a better position to meet and exceed marketing goals.
How do you know it’s time to outsource press release distribution? Here are three signs:
- Inconsistent distribution – To harness the full potential of press release distribution, brands need to add a layer of consistency. Inconsistent distribution can lead to missed opportunities which can negatively impact marketing and sales. A consistent rotation of newsworthy press releases has the potential to improve a company’s bottom line.
- No defined goals – Marketing strategies require goal setting and press release distribution is no different. If a brand is distributing press releases because they think they should but aren’t setting an objective, they’re missing out on unleashing the full potential of consistent press release distribution.
- Unaware of campaign performance – Analyzing data is a powerful step in this process as reviewing performance can provide valuable insights that inform future campaign adjustments. If a brand isn’t reviewing performance on a consistent basis, they’re overlooking opportunities to improve strategy and distribute the right message to the right audience at the right time.
With nearly 20 years of experience, we’ve helped brands in a variety of industries turn their owned media into earned media to land mentions in publications such as Bloomberg, Business Insider, Cheddar, CNET, Forbes, People, TechCrunch, Yahoo! and more all for a fraction of the cost of working with traditional agencies.
If you’re ready to outsource press release distribution, our team can help, speak with a PR Strategist today.