Image of a lady packing a piece of clothing into a shipping box. Image is being used for a product launch press release blog.

Product Launch Press Release: 7 Must-Haves

Sleepless nights. Countless meetings. Doubts. Excitement. Passion. Progress. Setbacks. All of these elements and more have led to the culmination of your efforts. You’re ready to launch your product. 

A product launch is much like a first impression. You only get one chance to make it a good one.

If you’re ready to launch a new product, you’ve likely run through the promotional checklist that includes:

  • Email marketing campaigns
  • Social media posts
  • Website homepage updates
  • Blog posts

But, something’s missing. 

Something that could deliver your news directly to the people that matter most – your target audience and top-tier media publications. 

What is that something you might ask?

It’s press release distribution. 

A product launch press release is like a megaphone for your exciting announcement that cuts through the noise of a crowded marketplace. 

This press release draws attention to your brand’s online store and helps build a positive reputation. 

This is especially true when it’s well-written, follows AP Style, is informative, and is newsworthy. 

All these moving pieces work together to boost website visits, leads, and most importantly, sales conversions. 

Product Launch Press Release Must-Haves

A product launch press release aims to capture a target audience’s attention, introduce the product, and invite users to visit the company’s website to learn more. 

When drafting this press release, make sure it includes the following:

  • Identify a newsworthy angle. What makes this new product launch interesting? Is it part of a collection? Does it solve a problem other products on the market don’t? Is it a response to something your target audience has been asking for?
  • Select relevant search engine optimization (SEO) keywords to include. Once you’ve determined the most appropriate keyword, be sure to include it in your headline, as a relevant hyperlink in the content, and throughout the body of the press release.
  • An attention-grabbing headline that gives readers a sample of what’s to come in the press release. For a product launch press release headline, highlight the value the product brings to the consumer.
  • Craft a sub-heading that provides extra detail about what the press release will cover.
  • Include strong quotes from a company executive and a satisfied customer if possible. Sharing a strong testimonial is a great way to leverage social proof of the value your product provides. 
  • Share high-quality multimedia content such as an image of the product (preferably branded with your logo) and a video of your product in use. 
  • Close the press release with a clear call to action that encourages readers to meet the overarching goal of your product press release. For example, Visit company website/online store to purchase your product name and experience the difference for yourself. 

If you’re preparing to launch a new product and need help crafting a press release that’ll expand your reach, build brand awareness, earn media mentions and increase website traffic. 

We can help. Speak with a PR Strategist today.

Maria Marchewka is a Digital Marketing Strategist at Newswire. Maria is an experienced copywriter, social media marketer, content creator, strategist, and project manager. Her firm belief in being a practitioner and not a preacher of marketing concepts has put her in a position to help companies build brand awareness and connect with their target audiences online.

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