Close-up picture of a microphone on stage. Image is being used for a blog post titled, "How Are Small and Midsize Companies Using this Marketing Strategy to Amplify Messaging?"

How Are Small and Midsize Companies Using this Marketing Strategy to Amplify Messaging?

Imagine you’re on stage in front of a crowd of industry peers and prospects to share your latest product launch. You’ve identified a unique angle and crafted a speech that’ll boost sales. The only problem is your microphone is broken.

Now, all the audience sees is your mouth moving with no sound. You can’t get your voice loud enough to overpower the chatter in the seats. You feel defeated. All that work for nothing. 

Can you feel the frustration welling up inside of you just thinking about this?

That’s what it feels like when you can’t break through the noise of the internet. And that’s exactly the problem we solve with our press release distribution services at Newswire. 

“Think of strategic press release distribution like a microphone that amplifies your voice,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “Our team works with our clients to create and distribute newsworthy press releases their target audience and media want to read.”

Though every client and industry is unique, as an award-winning technology company that focuses on press release distribution services, we know what’s required to create and implement a successful strategy. 

And that’s why we combined our knowledge, expertise, and innovative technology to create the Media Advantage Plan (MAP), a program that helps small and midsize companies distribute the right message to the right audience at the right time. 

“It’s no shock when I say small businesses have their fair share of challenges when it comes to their marketing efforts,” Terenzio added. “But, with MAP, we’re helping our clients build brand awareness, attract website visitors, generate leads, and increase revenue at a fraction of the cost of working with a traditional ad agency.”

The earned media mentions we’ve secured for our clients in top-tier publications, such as Business Insider, Entrepreneur, Forbes, TIME, and more, have helped our clients garner the attention they need to stand out from their competition and capture their audience’s attention. 

Your mic is on and your target audience is waiting to hear from you. Contact us today to speak with one of our PR strategists.

Maria Marchewka is a Digital Marketing Strategist at Newswire. Maria is an experienced copywriter, social media marketer, content creator, strategist, and project manager. Her firm belief in being a practitioner and not a preacher of marketing concepts has put her in a position to help companies build brand awareness and connect with their target audiences online.

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