A successful press release begins with great writing. Your release has to be newsworthy and provide value to your readers. …

Non-profit organizations often stand a lot to gain if the media picks up their news. It helps them raise funds, …

When you write and issue a press release you want it to have the biggest impact possible. There are goals …

Getting the media’s attention requires a multifaceted approach. Press release distribution to the major news outlets is a first step. …

Virtual assistants are a tremendous asset. They can tackle the time-consuming and non-income-generating tasks that must be accomplished, just not …

In many ways, social media marketing has replaced other traditional marketing tactics. Most businesses say that they’ve shifted their marketing …

Give your list the inside scoop. Tell them the news before you tell anyone else. Your list is a beloved …

Part of your press release marketing goals may be to grab media attention. Reaching the media by distributing through a …

While press release marketing may not be part of your Search Engine Optimization (SEO) strategy, it still makes great sense …

There are many reasons to issue a press release. For example, you might be launching a new product or hosting …

Analytics, those data points that reflect your marketing efforts, are an important component of building and growing a successful business. …

While every component of your press release is an important one, there are two elements that must be strong and …