Online Visibility - Wednesday, February 25th, 2015 by

4 Marketing Trends to Embrace In 2015

Ready for 2015? If your organization successfully managed your marketing in 2014 then there’s good news. The trends for 2015 aren’t much different than they were last year. However, there are...

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Online Visibility - Tuesday, February 24th, 2015 by

How to Handle Bad Publicity

Bad publicity can happen to good businesses. It is one of the risks of being an entrepreneur. How you handle the bad publicity can make or break your business future. Handle it poorly and your...

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Press Release Optimization - Monday, February 23rd, 2015 by

3 Mistakes to Avoid When Pitching To Media

Pitching to the media is tricky. It can take time, patience, and persistence. Many media representatives will tell you that it’s about building a relationship. And that can definitely play a role...

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Online Visibility - Friday, February 20th, 2015 by

11 Ways to Integrate Social Media and Press Release Marketing

Social media and press release marketing are both tactics that are part of a larger and more comprehensive marketing strategy. When marketing tactics can be integrated and overlap, you are able to...

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Press Release Optimization - Thursday, February 19th, 2015 by

5 Tips to Make Sure You’re Branding and Press Release Strategies Are Aligned

To add power to your press release marketing efforts, and to generate a better return on your investment, it makes sense to integrate your efforts. No individual marketing tactic can or should stand...

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Press Release Optimization - Wednesday, February 18th, 2015 by

Tips To Get the Timing of Your Press Release Right

A successful press release begins with great writing. Your release has to be newsworthy and provide value to your readers. There are other components that can impact the success of your release,...

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Press Release Writing Tips - Tuesday, February 17th, 2015 by

Tips for Writing Non-Profit Press Releases

Non-profit organizations often stand a lot to gain if the media picks up their news. It helps them raise funds, build awareness, and share information with the public. While writing a press release...

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Press Release Optimization - Monday, February 16th, 2015 by

Tips for Posting Your Press Release on Your Blog

When you write and issue a press release you want it to have the biggest impact possible. There are goals at stake and people to reach. In addition to using a distribution service to reach the major...

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Press Release Writing Tips - Friday, February 13th, 2015 by

Tips for Creating Your Email Pitch Campaign

Getting the media’s attention requires a multifaceted approach. Press release distribution to the major news outlets is a first step. Also consider identifying key media representatives and...

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Press Release Optimization - Thursday, February 12th, 2015 by

Nine Press Release Tasks Your Virtual Assistant Can Handle

Virtual assistants are a tremendous asset. They can tackle the time-consuming and non-income-generating tasks that must be accomplished, just not necessarily by you. When it comes to marketing and...

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