Nine Press Release Tasks Your Virtual Assistant Can Handle
Virtual assistants are a tremendous asset. They can tackle the time-consuming and non-income-generating tasks that must be accomplished, just not necessarily by you. When it comes to marketing and public relations, people often forget that a virtual assistant can be leveraged here as well. There are actually a vast number of ways that your VA can help you with your press release tasks.
1. Find a Press Release Writer – Most virtual assistants are not writers. However, they can research and help you find a good press release writer. If you don’t have time, or the desire, to write your own press releases, consider asking your VA to find a few qualified candidates. Your VA can also reach out to them and ask for more information, samples and rates.
2. Edit Your Press Release – Many VAs are exceptional editors. This is because they have a natural attention to detail. Your VA can edit your press release for spelling and grammar errors. They can also make sure that all of your links work, and that your press release is perfect before it’s uploaded and distributed.
3. Distribution – A VA can upload your press release to your chosen distribution service and schedule your press release for distribution to your blog audience, your email list and more.
4. Research – If you don’t have a distribution service for your press releases, you can task your VA with finding a few top services to compare. They can write up a quick summary highlighting the benefits of each service, the costs, and other features that are important to you.
5. Interviews – One key component of a good press release is your quotes. You can ask your VA to interview a few people so that you may have relevant and original quotes for your release.
6. Keywords – Keyword research is probably part of your ongoing marketing strategy. A VA who has experience with marketing and knowledge of your industry can do keyword research for you. This can ensure you’re using the right keywords for your press release audience.
7. Analytics – Ask your VA to send you a brief summary of your press release analytics. This helps you plan for future press releases and saves you valuable time deciphering the results yourself.
8. Media Representative Research – Want to send your release to the media, but not sure who would be the best target? Have your VA do a bit of research to identity key media representatives for your press release pitch.
9. Your Media Page – Your VA can upload your press release and all corresponding material to your media page on your website or blog. This helps ensure that anyone who visits your site has access to the most up-to-date information about your business.
As you can see, a virtual assistant can be an invaluable resource in your press release marketing. If you don’t have a virtual assistant, consider adding one to your team today. Leverage their skills and time to grow your business.
