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How to Choose a Press Release Website 

Press release distribution is a tried-and-true communication method that connects brands with their target audiences and the media.  

A press release can share news about a product launch, new hire, or other newsworthy topics. 

In this blog, we’ll cover: 

  • Press release basics 
  • How to write a press release 
  • How to choose the right press release website for your brand 
  • Measuring press release success 

No matter if you’re a novice or seasoned public relations professional, the information in this blog post will help you use press release distribution to your advantage.  

Press Release Basics 

A press release is a professional, straightforward and compelling news story that’s used to share a company’s announcement with their target audience and relevant media sources.  

The goal is to generate secure earned media coverage and generate public interest and awareness.  

Campaigns should adhere to AP Style and follow the proper press release format. 

To ensure your press release campaigns follow the right format and include the most important details, use the inverted pyramid.  

The inverted pyramid helps writers structure their press releases in a way that the most important details are addressed at the beginning of the campaign and include: 

  • Who? 
  • What? 
  • When? 
  • Where? 
  • Why? 
  • How? 

How to write a press release 

Building off the last section, your press release format matters.  

Each press release campaign should follow the same structure that includes: 


Start your press release with a compelling headline. Keep it short, to the point, and keyword focused.  

Press release summary 

The press release summary is located between the headline and first paragraph. It’s where you can share supporting information that sets the stage for your announcement with your readers. 

First paragraph 

The first paragraph outlines the details of your announcement and news. It addresses the 5 W’s; who, what, where, when, and why which make up the foundation of the inverted pyramid. 

Second paragraph 

The second paragraph is where you can include a quote and where you back up any claims with more information. 


Include a call-to-action (CTA) at the end of your content to give readers instructions on what to do next.


Every press release should end with a boilerplate that provides a brief description of the company. Think of it as a condensed “About Us” section.  

The ideal length of a press release is between 300 – 400 words.  

How to Choose the Right Press Release Website 

When looking for the right press release distribution service, think about the audience you’re trying to reach.  

Different press release websites offer different targeting options.  

To find the right press release website that caters to your needs, look at their features and distribution channels.  

At Newswire, we offer 10 press release distribution channels to choose from.  

Here’s an overview of our press release pricing

  • Newswire Digital – $349 – The best price on press release distribution reaches hundreds of online outlets throughout the United States. 
  • Newswire Digital Plus – $599 – The most popular press release distribution option reaches thousands of online, local, regional, national, international and industry media outlets. 
  • Newswire State – $699 – The most targeted press release distribution option reaches a comprehensive list of state, local and digital specific media outlets. 
  • Newswire National – $899 – The best performing press release distribution option reaches over 6,000 online, local, regional, national and industry media outlets. 
  • Newswire Canada – $899 – Reach thousands of Canada’s top local, regional and industry specific media outlets and news agencies, stock exchanges and financial databases. 
  • Newswire United Kingdom – $899 – Reach hundreds of top local, regional and industry specific media outlets in the UK National. 
  • Newswire Asia Pacific – $1,299 – Reach Asia’s top local, regional and industry specific media outlets. 
  • Newswire Latin America – $1,299 – Reach thousands of Latin America’s top local, regional and industry specific media outlets. 
  • Newswire Global – $3,999 – Reach over 10,000 of the world’s top media outlets globally. 
  • Newswire Financial – $899 – The best price on press release distribution reaches hundreds of online outlets throughout the United States. 
Quote image: "I was trying to figure out how to sign up for Business Wire, Cision, all this other confusing stuff online. With Newswire, I was able to select a distribution, make a quick account, and pay one time for the PR. It was so easy and the results very well exceeded my expectations." - Elizabeth N., Small Business Owner

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What’s the difference between our press release distribution services and some of our competitors? See for yourself.  

Business Wire vs Newswire: Pricing, Feature, and Review Comparison 

PR Newswire vs Newswire: Pricing, Feature, and Review Comparison 

How to measure press release success 

The data you extract from your press release campaigns should be in the driver’s seat.  

Use the information you collect from your reports to help guide your future campaigns.  

At Newswire, we offer analytics that inform your decision making based on key campaign metrics including views, published links, and much more.  

Consistently measuring and analyzing your press release performance helps you refine your strategies, so you always target the right audience and achieve your goals.  

Maria Marchewka is a Digital Marketing Strategist at Newswire. Maria is an experienced copywriter, social media marketer, content creator, strategist, and project manager. Her firm belief in being a practitioner and not a preacher of marketing concepts has put her in a position to help companies build brand awareness and connect with their target audiences online.

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