How To Pitch A Story To A TV Producer

Free publicity is the name of the game when it comes to successful marketing. Many marketers are starting to appreciate the importance of issuing press releases and story pitches in order to get media pickups from newspapers, magazines, and popular blogs.


However, most do not take it one step further to try to connect with a TV producer. Yet TV producers are always busy, on deadline, and looking for interesting stories that will really meet the needs of their target audience.

Here are a few important steps if you would like to pitch a story to a TV producer successfully.

1-Choose the show you think is a good fit for your story

Everyone would love to get on top talk shows, but the producers are very selective about who to have on the show. The talent booked must meet the needs of their audience and have a “wow” factor. They are looking for a compelling segment to intrigue people to tune in.

2-Research the show

Take time to watch several episodes in order to familiarize yourself with the overall organization of the show and any special sections they might have that your story might be suitable for. For example, the local news channel have interests in local business spotlights and consumer rights alerts. If your story has broad appeal, it could be the perfect pitch for a TV producer.

3-Get the name and email address of the right producers

This may require an email or phone call or two to the TV station. Be sure to get the correct spelling of the first and last name and the right email address.

4-Personalize the email

Use the producer’s name and spell it correctly. Do NOT send out a generic email to a lot of different producers at once.

5-Show that you know the show

Use your research to talk about a couple of recent shows you think stood out and were related to your niche or industry. Outline why you think your story would be a good fit, taking a different angle or offering something all-new for their target audience.

6-Don’t try to pitch on the phone

There are a lot of people involved in putting together a TV show, planning shows and arranging guests. You’ll never get a “yes” over the phone; so put your best foot forward with email.

7-Mention your expertise

Outline who you are or your business is and your level of expertise, such as books written, other TV appearances and more. Make it clear why you are worth paying attention to.

8-Mention your large social media following

This is enticing for producers because they want as large a potential audience as possible. They will usually research you online and check out your social media profiles, so be sure, to tell the truth, and not misrepresent yourself.

9-Create a gripping subject line

Your email will never get opened unless you have an attention-grabbing subject line.

10-Keep your emails short and sweet

Producers are really busy and get hundreds of emails a day, so keep yours short and to the point. The first paragraph should be a summary of your idea, the second your credentials, and you’re third a call to action.

11-Include a call to action at the end of your email

Tell the producer how best to contact you to follow up if they are interested in your idea.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

Catch up on the rest of your content marketing news and strategy