Industry Recommended Press Release Times
There is no time like the present – unless you are trying to determine the industry recommended press release times. …
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How Do I Know If I Need to Do a Press Release
The first thing you need to think about when determining if you need to do a press release is the …
Make Your Ordinary Press Release Extraordinary
You can turn your ordinary press release into something extraordinary by adding a few elements to the content. There are …
Follow the Checklist for Better Press Release Results
Writing a powerful story is the first step to grabbing the media’s attention. Following this simple checklist can boost your …
Press Release Marketing Trends to Pay Attention To
The press release was originated in 1906, when a Pennsylvania railroad company wanted to connect with journalists about a train …
Focusing On a Local Market: How to Target Your Press Release
Press releases can be used for business of all sizes, industries, and locations. Whether you’re an online business owner or …
Building Credibility For A Business With Successful Press Releases
Press releases can be a powerful tool in your marketing plan. Most small business owners think of paid media when …
The Importance Of A Press Kit
Learning the importance of a press kit helps you understand the value behind gained advertising. Word of mouth is still …
How Do Press Releases Work?
Understanding how press releases work will allow you to see the value of adding them to your marketing tool box. …
Press Release Video Best Practices
Did you know that press releases that contain video hold the attention of your viewer longer? They’re shared more often, …
3 Mistakes to Avoid When Pitching To Media
Pitching to the media is tricky. It can take time, patience, and persistence. Many media representatives will tell you that …
5 Tips to Make Sure You’re Branding and Press Release Strategies Are Aligned
To add power to your press release marketing efforts, and to generate a better return on your investment, it makes …