Make Your Ordinary Press Release Extraordinary

You can turn your ordinary press release into something extraordinary by adding a few elements to the content. There are more businesses and individuals taking advantage of earned media opportunities than ever before. What does that mean? Media outlets are flooded with hundreds of press releases and story ideas everyday. Crafting extraordinary content will make it possible for you to rise above the crowd and get your story noticed.

Top Secrets for Moving from Ordinary to Extraordinary

  • Find a Powerful Hook:
    People want to share stories they feel connected to. Hook your readers (in this case the media professionals) by connecting the story to them through a shared location, passion, or emotional twist. It will require learning more about the individual media contacts and developing the content around him or her. You can then use that information to develop the press release.
  • Create Links Within the Press Release:
    Links will help media professionals to find additional information. They can be used to direct media contacts to images, logos, biographies, or related articles. Adding in links can be useful when seeking the attention of search engines. Press releases listed on your company website will gain more traction when links are embedded in the content. Focus on adding links in key areas of the content.
  • Add Visuals:
    Develop a chart or infographic that shows the story. Everyone is always looking for a visual piece. Social media, for example is all over visualization. There are a number of free and simple software options for creating visual components for your press release.
  • Say It Again:
    Speakers will say you should, “Tell them what you are going to tell them, and then you tell them, and then you tell them what you told them.” Press releases can follow a similar format. The header should be what you are going to tell them. Then, the body would be what you are telling them. The infographic should be a way of telling them what you told them. Repeating the elements will help drive home the message you are trying to convey.

It is possible to rise above the noise and clamour of the press releases and story ideas overwhelming media outlets today.

Making a few additions to your story can create dynamic content that others will want to share.

A powerful hook draws them in. Embedded links help keep them engaged with the story. Visuals offer a powerful tool for developing viral content. Repetition helps to increase accuracy in the message. You still need timely content and newsworthy stories that adhere to industry guidelines. Following these simple ideas can help you move the ordinary story into an extraordinary press release that will gain the attention of the media outlets.

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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