Media Outreach - Thursday, May 22nd, 2014 by

How to Create a FAQ Page for the Media

You’ve written a press release and distributed it to the media and the public via a press release distribution service. It’s grabbed the attention of a journalist. They click on the link and head...

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Press Release Optimization - Wednesday, May 21st, 2014 by

How to Calculate the ROI for Your Social Media Press Releases

A press release campaign can be an important and powerful component of your marketing strategy. Like any marketing tactic, it’s important to use analytics to evaluate and measure success. Let’s...

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Press Release Optimization - Monday, May 19th, 2014 by

Common Social Media Release Mistakes

Not surprisingly, people make many mistakes when they write and publish press releases. A press release is a more technical content form which has a rigid structure and a specific purpose. Social...

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Press Release Optimization - Friday, May 16th, 2014 by

Are Your Press Releases Getting Results? Top 3 Analytics to Review

You spend countless hours working on creating a perfect press release. You’ve planned and strategized, and now it’s ready to go. You have your media list. You have your distribution site chosen...

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Press Release Writing Tips - Wednesday, May 14th, 2014 by

Tips To Outsource Your Press Releases

Outsourcing your press release writing to a professional is a good strategy. It can save you time, and while press release writers can be expensive, the end result is worth it. And outsourcing your...

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Press Release Writing Tips - Tuesday, May 13th, 2014 by

Should You Hire A Pro To Write Your Press Release?

You’ve decided to add press releases to your marketing and promotional strategy. While you know it’s the right step, it’s probably another task to add to your long list of things that need to...

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Press Release Writing Tips - Monday, May 12th, 2014 by

How to Find a Great Press Release Writer

A good press release writer is sometimes difficult to find. They don’t tend to market themselves too much because they don’t have time. They’re busy and their services are in high demand. When...

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Press Release Writing Tips - Saturday, May 10th, 2014 by

The Most Common Press Release Errors You Should Avoid

If you’re new to writing press releases they can feel a bit overwhelming. There is a rigid structure to adhere to, and a lot of information to pack into a short piece. You only have between 400 and...

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Press Release Writing Tips - Thursday, May 8th, 2014 by

Writing a Social Media Press Release

In this era of Facebook, Twitter and various other social media outlets, most individuals now use these networks as their primary source of news and information. This means that getting your press...

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Online Visibility - Saturday, May 3rd, 2014 by

The Value of Press Release Distribution

With so many marketing tactics to choose from, you might wonder what press release distribution has to offer. They aren’t easy to write, at least not well. There have been changes to the way Google...

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