A press kit provides journalists and media professionals the information they need to do a story on you, your company, …

Knowing what journalists are looking for in a story can help you bring your company to their attention. Journalists are …

Using Press Releases in your content marketing plan can help you reach more readers. The content you create should be …

Every business website should have a press room or a newsroom (also known as an online media room) within the …

It can be valuable to your business to position you and your company as authorities in different areas concerning your …

Simple steps can be the key to powerful press releases. Powerful press releases can be vital to getting your story …

Gone are the days when journalists get their stories strictly from press releases that arrive on their desks. Personal connections …

Startups tend to make the same basic mistake. They write press releases for events and news that the media really …

Originally the press release was created to make people aware of news. It was used to make announcements, to highlight …

You have blog followers. You have followers on social networking sites too. Why connect the two? What is there to …

Content is still the foundation of a successful business. It will probably never really change. After all, content is communication. …

Pitching to the media is a combination of art and skill. You want to have a well thought out plan …