5 Press Release Opportunities for Startups

Startups tend to make the same basic mistake. They write press releases for events and news that the media really isn’t going to care about. For example, if you launch a Kickstarter campaign, that’s generally not news, neither is a website update. So what is a good press release topic for a startup? Let’s take a look at a few press release
opportunities and ideas for startups.

1. Notable investors or substantial success with an investing goal both present an opportunity to write a press release. The media will pay attention if your funding campaign raises a million dollars or Donald Trump decides to invest in your company. That’s news.

2. Notable new hires. If you bring someone onto your team who is notable in the industry, that’s worthy of a press release. Media outlets in your industry pay attention to who is moving, where they’re moving to and why.

3. New products or services. Are you launching a new product or service? By all means this is a perfect opportunity to tell the world about it with a press release. Remember it’s not just the launch of the product or service that you want to focus on. You’ll capture attention if you can find an angle that positions your product or service as a new solution for your audience. How does it improve their lives?

4. New clients and new partnerships can also be big news. Think about what you see on the evening news. Sprint and Radio Shack are teaming up during Radio Shack’s bankruptcy. Apple Pay is now available on JetBlue flights. Every night there is some news story about two companies working together. When you forge a partnership, it can be a big deal. The same is true for new clients. When your company lands a big client, it’s an opportunity to write a press release.

5. Finally, milestones, like sales goals or anniversaries, can also be worthy of a press release. However, it’s important to remember that the milestone has to be newsworthy. That’s the ultimate foundation for any press release; it has to be news. If you look back at the ideas and opportunities for startup press releases, most of them contain the word “new.”

Writing press releases as a startup organization can be difficult. Rather than sending unimportant press releases that don’t really say anything valuable to the media or your audience, wait for a good opportunity. You’ll develop a better relationship with the media and with your audience when you strategically plan for and use press releases.

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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