You put a lot of time, energy, and maybe even money into writing your press releases. Ideally, you want to …

Journalists have a job to do. They have to report the facts. However, the media is also competitive, which means …

A press release has many components. In addition to the lede and headline, one of the most important elements is …

One of the downsides of structured content is that there is a format or a structure that you have to …

Press releases aren’t easy to write. Sometimes you’re in a writing groove and feel like it’s all coming together, and …

Do you have a company newsroom? No, we’re not talking about a physical newsroom, we’re talking about a virtual one. …

Wait! Before you publish your press release on your website, there are a few important steps to take. Yes, publishing …

Sometimes you can wing your content. You can whip up a quick social media post or repurpose a blog post …

In many cases, the press release you write will be local or national, of interest to the region or state …

Your company newsroom represents your company. It not only attracts visitors to your website, it helps establish your credibility and …

Any proactive and well-planned press and public relations strategy will also include a media outreach strategy and plan. This is …

According to dictonary.com, an influencer is “a person or thing that influences”. However, this is definitely a staunch generalization or …