Most press releases start with the marketing department. They have a goal or objective they want to attain, and a …

You just uploaded your press release for distribution. Congratulations. A quality distribution service with the right media channels and outlets …

Ask anyone what the biggest pitching mistake is and they’ll tell you that it’s not personalizing your pitch. But what …

Press and public relations are often the most complicated marketing strategy to plan and implement. Unfortunately, it often gets the …

With its rapid and exponential growth, the Internet has become one of the major influencing forces shaping today’s way of …

Know Your Audience Who is the audience for your press release? Your audience relates to your goal. For example, if …

Very few people, if any, are capable of writing a fantastic press release without a bit of education and practice. …

Ask anyone what the biggest pitching mistake is and they’ll tell you that it’s not personalizing your pitch. But what …

Journalists can play a significant role in the success of your company. You ideally have two strategies, which also ideally …

When working on your company’s press and publicity, it’s important to focus on strategy. Many marketing professionals work quite hard …

The time you spend connecting with the media is valuable time. You want to make the very most of it …

Pitches don’t always work out. In fact, they’re unsuccessful more times than they’re successful. Yet, they’re also part of the …