Beyond The Press Release, Tips for Taking the Next Steps
You just uploaded your press release for distribution. Congratulations. A quality distribution service with the right media channels and outlets can help your news reach thousands of journalists and prospects. What now? What steps should you take next to support your news release success and build your business?
Get it on Social Media
Leverage the power of social media to get your press release on all of the major social channels. Of course, make sure that you only distribute on channels where you have a profile and presence. Keep in mind that there are some features that make a press release more successful on social media. These features include social share functions, video, and images.
Syndicate
Syndication means that you’re taking the extra step to spread the word about your news release. One of the primary tools that you can use to syndicate your press release is social media channels. These include but certainly aren’t limited to: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram, and Google Plus.
This syndication step requires some close attention to how your press release is performing. For example, let’s say that your press release hits on CNN. You might grab a clip, either an image or a link, and share that on Facebook with something like CNN Covers XYZ Company News Release.”
Makes sense, right?
You gain more traction for your press release. You gain credibility and authority as well. You can share that CNN coverage on all of your social channels in different ways.
Cross-Promote
You can use some of the material in your press release for other content and on other channels. There’s really no limit to the possibilities here. It’s only limited by your creativity. For example, if you have a video in your press release, why not share that video on YouTube and/or your blog? If you have great data in your press release, you can share that data on Twitter as a tweet. You can do the same thing with quotes.
Repost
Many businesses repost the press release on their website or blog. Instead of doing this, consider writing a teaser paragraph or two and then linking to the press release online. Look to link to the best media channel that’s shared your release. For example, if you get covered by the New York Times and the Austin Monitor, you would probably link to the Times. This helps increase your credibility.
Finally, make sure that you’re following your analytics. Use your distribution dashboard to help you track who is covering your news release. Also use your own analytics to track engagement, traffic, and other relevant metrics.
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