How to Write Press Release Headlines That Speak to Your Audience
Know Your Audience Who is the audience for your press release? Your audience relates to your goal. For example, if …
Know Your Audience Who is the audience for your press release? Your audience relates to your goal. For example, if …
Very few people, if any, are capable of writing a fantastic press release without a bit of education and practice. …
Ask anyone what the biggest pitching mistake is and they’ll tell you that it’s not personalizing your pitch. But what …
Journalists can play a significant role in the success of your company. You ideally have two strategies, which also ideally …
When working on your company’s press and publicity, it’s important to focus on strategy. Many marketing professionals work quite hard …
The time you spend connecting with the media is valuable time. You want to make the very most of it …
Pitches don’t always work out. In fact, they’re unsuccessful more times than they’re successful. Yet, they’re also part of the …
You put a lot of time, energy, and maybe even money into writing your press releases. Ideally, you want to …
Journalists have a job to do. They have to report the facts. However, the media is also competitive, which means …
A press release has many components. In addition to the lede and headline, one of the most important elements is …
One of the downsides of structured content is that there is a format or a structure that you have to …
Press releases aren’t easy to write. Sometimes you’re in a writing groove and feel like it’s all coming together, and …