Five Tips For Creating Content That Attracts Media Influencers

There are a number of ways to create content that will attract media influencers in such a way that they will want to get to know you better, and perhaps even give you media pickups as they pass along your information to others in their sphere of influence.


What is a media influencer?

A media influencer can be considered an authority, thought leader, or “celebrity” in their particular niche or industry. Many of them have become huge hits on social media. Connecting with a media influencer can help extend the reach of your brand far beyond your own social network as you tap into theirs.

Social media has become a reliable source of information and word of mouth marketing for many. One word about your products or brand from a media influencer could boost your traffic and sales exponentially.

Content marketing

Successful businesses these days use content to market their business effectively. There are various forms of content that resonate well with audiences all over the Internet, and particularly on social media. Make sure you have a great-looking blog and full profiles at each of the main social media sites:

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Tumblr
  • YouTube
  • Instagram
  • Snapchat

Here are 5 of the top types of content you should be creating in the hope of attracting media influencers:


Memes combine a strong image with a witty or interesting saying. They tend to be eye-catching and are highly sharable. Facebook has recently added a feature that turns short entries into a meme. To really stand out, though, you need a high-quality image. Get free ones from Pixabay or other stock photo sharing sites, or create your own custom images to help catch the essence of your brand.

2-Strong images

A picture can be worth a thousand words. Ensure you have photos of all your products. If you are selling physical products, take photos from every angle. If you are selling a digital product, create a great cover image, such as for an e-book or e-course. Top places to post include Facebook, Pinterest, and Instagram.


If a picture is worth a thousand words, videos can be worth tens of thousands. Videos are booming in popularity, as shown by YouTube, and they are highly shareable. Facebook and Tumblr are also now strongly encouraging users to post videos directly on their site, rather than link to them or embed them from YouTube. The best videos are a combination of information and entertainment.

4-Blog posts

A good blog post can drive a lot of traffic. A good guest blog post can attract media representatives to pay more attention to you and give you more traffic from their site through a link back. Promote every post on your social networks.

5-Polls and surveys

People love to give their opinions. A fun and interesting poll or survey can gain a lot of attention and social media engagement. Likes, shares, and comments will boost your content in the eyes of Facebook and media influencers, leading to even more chances for your content to be seen and shared.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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