Advantages Of Influencer Marketing
There are a number of advantages to influencer marketing that can help boost your brand and business. Mastering influencer marketing could be just what you are looking for to take your prestige and profits to the next level.
What is influencer marketing?
Influencer marketing is word-of-mouth marketing (WOM) on steroids. It is done through social media, where people often spread the word about great products and services. With social media WOM, the goal is to try to ‘go viral’, that is, have your content shared by more and more people, at a rapid rate, until you get a great deal of traffic and might even become a trending topic on Facebook, Twitter and so on.
With influencer marketing, you are increasing your chances of going viral by targeting what can be termed ‘online celebrities’ in your niche or industry who have a large and loyal following. They are famous and have built up an air of authority and being knowledgeable, which means if they give a brand or product a mention, their followers will sit up and take notice.
This is a relatively new marketing phenomenon but can be extremely powerful if you strategically target niche influencers who seem to share the same interests and values as yourself and are not a direct competitor.
How can you benefit from influencer marketing?
There are many reasons a brand should add influencer marketing to their marketing mix. There are many benefits. It’s really just a case of setting your goals before adopting the strategy. Influencer marketing can boost:
Brand awareness
Authority in your niche or industry
Trust in the eyes of your target audience
More new customers
Clients who want to work with you
Sales leads
And more.
Building brand awareness
Building brand awareness should be your main goal if you are first starting out, or have been struggling with traffic and sales. People can’t do business with you if they don’t even know you exist.
Authority
People pay attention to influencers because they have a certain degree of authority. That authority means if they give an endorsement, people pay attention.
Trust
Through the authority comes trust. People respect their opinions and trust them. People in your niche will be much more willing to do business with you if they have seen mentions of you, or endorsements and testimonials, from an influencer.
More new customers and clients
Influencer marketing builds authority and trust for you, making it easier to sell your products and services and get more clients willing to work with you. If you are a coach or consultant, put influencer marketing at the top of your list.
Sales leads
There’s no need for cold calling once you master influencer marketing. People will start to come to you. When this happens, you will see a steadier stream of prospects and profits. It will even get to the point where you can pick and choose who to work with because you will be in such demand.
As everyday social media users continue to transform themselves into online influencers, a world of opportunities is opening up. Add influencer marketing to your mix and see how it can help you grow your brand and business.
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