How to Write Pitch Email Subject Lines and Get the Media’s Attention
When you’re pitching to a media representative, everything counts. Your news has to be relevant to their audience and of …
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How to Monitor Your Industry and Improve Your Content Marketing
Content marketing is the foundation of business success. It’s the only way to connect with potential leads, to provide value …
How often should you issue a company press release?
Many new small business owners, as well as those just starting to work in marketing and public relations, often ask …
How, And Why, You Should Brand Your Press Release
In your marketing strategy, there can be many goals for press releases. They can, of course, gain media attention. You …
9 Guidelines Every Press Release Must Follow
There are a number of guidelines every press release should follow if you want it to look professional and grab …
3 Steps to A Successful Technology Industry Press Release
Regardless of your industry, the press release can be a strategic way to gain attention for your company and to …
When Is the Best Time to Send a Press Release?
The timing of a press release is one of the most frequently asked questions. It makes sense. You put a …
What Is Earned Media?
In press and public relations, there are a few key terms that are used. One of those terms is “earned …
What Is Blogger Outreach and How Will It Grow My Business?
In the world of online marketing, there are phrases and “tactics” that you hear about so frequently, it’s easy to …
What Goes Into A Blogger Outreach Campaign?
Once you decide that blogger outreach is a marketing tactic that you’re going to embrace, there is a strategy and …
Tips to Optimize Your Press Release
Looking to get the most from your press release effort? Press release marketing is a great addition to your content …
The Risks and Rewards of Optimizing Your Press Releases
Press releases have long been considered a valuable part of a comprehensive marketing strategy. However, there’s generally a bit of …