Tips for Writing Viral Press Release Titles

You put a lot of time, energy, and maybe even money into writing your press releases. Ideally, you want to get the most bang for your bucks. You want a great return on investment, and one of the ways to get that return and maximize your press release is to make it go viral.


Going viral means that a piece of content, or in this case your press release, is shared often online. Generally, when something is shared online it’s through social media. While there are no general numbers on what quantifies “going viral,” your viral press release should have a good deal more shares than your past press releases.

So with that being said, let’s take a look at four tips to write a viral press release title.

  1. Make it a Social Media Release

Before you embrace any of the tips we’re going to share, it’s a really good idea to make your press release a social media release. That is to say that your release is formatted for distribution on social media and it embraces many social media functions, including liking, sharing, and tweeting. This ensures that your audience is able to engage with your release and it supports it to go viral.

  1. Trending Topics

When people study press release titles, one of the commonalities amongst the viral ones is a trending topic. You can turn to topics that are almost always trendy, like health and money. You can also capitalize on trends that you see in top search results, like Donald Trump and zombies.

  1. Emotions

Another commonality amongst viral press release headlines is emotions. You can play into your prospect’s emotions. Are they feeling anxious, frustrated, or upset? Do they want to feel hopeful, prosperous, or excited? Use these emotions to motivate shares and to draw them into your release.

  1. Make it Tweetable

Tweets are comprised of 140-ish characters. That’s not a lot of content, and yet there’s a good amount of room to say something interesting. Approach your headline as if it were a tweet. Try to keep it short, sweet, and compelling. It’s also good to know that there are tools you can use that actually make any quote, factoid, or headline tweetable with the click of a button.

Finally, track your results. Evaluate which press release headlines get the most shares, and work to integrate more of those headlines into your press release plan. When you pay attention to what your audience responds to, it helps you build a stronger connection, more engagement, and a better press release campaign.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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