How to Leverage Instagram to Get Media Attention
Instagram is booming as a social network. Now that it is part of Facebook, it is likely to increase even …
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How to Build a Relationship With Industry Magazine Journalists
One of the most important aspects of media relations and spreading the word about your company via press releases and …
Why Branding Is an Important Element of a Press Release
When you think about a press release you probably think about getting your story in front of the media. That’s …
Does Your Press Release Headline Pass the Test?
How are your press release marketing results? When it comes to effective press release marketing there are a few keys …
Best Practices – How to Handle Bad Publicity
With social media, bad publicity is as easy to earn as an unsatisfied customer on Facebook. You will have bad …
5 Reasons Why Earned Media Should Be a Primary Player in Your Marketing Strategy
Have you added earned media to your marketing strategy yet? If not, you’re missing out on revenue, brand recognition, more …
3 Tips to Exceptional Earned Media Content
Earned media content is content that your audience not only responds to with a comment, but also that your audience …
The Most Effective Way to End a Press Release – How to Wrap It Up
News stories and press releases can be tricky to end in a compelling way, for a number of reasons. Many …
Pitching to the Media? 10 Things to Consider Sending With Your Press Release
When pitching to the media, it is tempting to just send them a press release which is the same as …
How to Pitch to the Press – Success Strategies
There are a number of ways to pitch to the press successfully if you are willing to lay down a …
How Does a Journalist Get Their Story Ideas?
Content is in greater demand than ever before, thanks to the Internet, so journalists are busier than ever producing newsworthy …
8 Elements of an Effective Email Pitch
Email is a great tool for pitching to editors, but only if you follow a few simple rules to help …