7 Things the Media Wants in a Story
Understanding what the media wants in a story or press release can help you craft a pitch or press release …
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6 Elements of a Good News Release Headline
Your new release headline will make or break you in terms of how many reads you get, and therefore how …
The Benefits of a Strong Media Kit
A media kit is a collection of information about your company. Traditionally, it was a packet of printed materials sent …
3 Reasons Why Earned Media Should Be a Primary Player in Your Marketing Strategy
Are you using earned media? If so, is it a big player in your marketing strategy or are you like …
3 Mistakes to Avoid When Pitching to Media
Pitching to the media is an integral part of any press and public relations strategy. Sure, you can issue press …
Have A YouTube Channel? How to Use a Press Release to Grow Your Audience
YouTube has come a long way over the past ten or so years. Today, there are regular shows that range …
7 Ways to Use Earned Media
Earned media is one of the fastest growing segments of marketing budgets around the globe. It’s effective, it has a …
The Dos and Don’ts of Following Up Your Email Pitch
There is an art to the press release pitch. There’s also an art to the follow-up. With a bit of …
How Bloggers Can Use a Press Release to Grow Their Business
Want to grow your blog, but not sure how? Why not take a look at one of the most effective …
How Affiliate Marketers Can Use a Press Release to Grow Their Business
Affiliate marketers are always on the lookout for new customers and more traffic. They generally spend the bulk of their …
4 Common Earned Media Marketing Mistakes and How to Avoid Them
Earned media is the new, and more powerful version, of word-of-mouth marketing. It happens when a third party mentions your …
Have A Podcast? How to Use a Press Release to Grow Your Audience
Podcasts have become immensely popular both as a business model and as a way to grow a business. As consumers …