Have A Podcast? How to Use a Press Release to Grow Your Audience

Podcasts have become immensely popular both as a business model and as a way to grow a business. As consumers become more media savvy and lean toward a type of content they prefer (whether that’s written, video, or audio), audio content is growing. The demand as high. That also means that competition is increasing. There are likely dozens of podcasts in any given niche. So how do you increase awareness for your podcast? Tell as many people about it as possible. One way to get the word out is through the use of press releases.

Interview A Celebrity

If you’re interviewing someone notable in your industry, be sure to talk about it online. Before the interview, talk about it on social media. After the interview, before you publish the podcast, consider issuing a press release announcing the podcast. This gives you the ability to pull significant quotes from the podcast interview. It also provides you with key talking points. When writing your press release or pitching to the media, be sure to focus on the value the podcast offers listeners. Why is it news that you’re interviewing this celebrity?

Tap into Controversy

Podcasts often talk about subjects that may be controversial to other listeners. This is common. However, if you can tap into existing controversy and time the content of your podcast to align with it, then you have something that may be newsworthy.

Support a Charitable Cause

Does your podcast or company have a cause that you support? Why not leverage that cause into your podcast and into a press release? For example, let’s say that breast cancer awareness is important to your company. You might sponsor an event during your podcast, like a telethon, and issue a press release about the podcast before it happens. You could then also issue a press release after the podcast to talk about how much money you raised for the event.

Give Something Away – Hold a Contest or Event

Finally, consider hosting some type of contest or sweepstakes where you give something away. You might have people call into the podcast or comment on it or share the podcast on social media for entries. There are a number of ways to get listeners involved in spreading the word, and a press release is a good way to announce the contest, so you have as many participants as possible.

When it comes to promoting your podcast, it pays to think outside of the box. With a press release, make sure that your content is creative and newsworthy. You may be surprised at how well this straightforward tactic works.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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