Earned media is the new, and more powerful version, of word-of-mouth marketing. It happens when a third party mentions your …

In the world of marketing tactics, categories, and strategies there is an increasing number of opportunities. Sometimes, however, good old-fashioned …

Press releases can be an integral part of your overall content marketing and brand building strategy. They can build awareness, …

Earned media is one of the newer content marketing must-haves. With the acceleration of social media and the increasing savviness …

Earned media is word of mouth media. It happens when someone comments on their social media site or blog about …

Earned media is one of the fastest growing marketing objectives being embraced by companies around the globe. Earned media differs …

When it comes to media and media exposure, there is no one-size-fits-all approach. Many businesses find success with a variety …

There are many significant reasons why companies hire their own PR expert, or outsource to a firm. PR, press and …

Any press release, story idea, or media pitch has to be compelling to both the journalist or media rep you’re …

Earned media is one of the fastest-growing forms of marketing, and there’s a good reason why. Consumers are generally tuning …

Press releases get a bad rap. People generally don’t want to read them, and while it’s great that the media …

Press and public relations can be an expensive marketing strategy and tactic. But it doesn’t have to be. If you’re …