The Benefits of a Strong Media Kit

A media kit is a collection of information about your company. Traditionally, it was a packet of printed materials sent to the media when they were covering a story or when you were pitching a story. Today, it’s a packet of information that’s available digitally on your website. You can keep it private so that it’s not available to the general public, or you can add it as a public tab on your website. The choice is up to you.


A media kit usually contains several foundational pieces, which include (but are not limited to):

  • Contact details for company employees
  • Information about your company’s products and services
  • Information about your company’s history and mission
  • Press releases
  • Images (including your company logo)
  • Testimonials from clients
  • Reports of your company’s sales and statistics
  • Frequently asked questions and answers
  • Lists of notable clients, awards, and accolades
  • Case studies, white papers, and other notable publications.

It may look like a lot of work, but once it’s put together, the benefits are worth the effort.

  1. Control over your message. You can change your media kit to match the needs and wants of the media representatives you’re reaching out to. For example, you may have a separate media kit for print journalists than you do for bloggers or online reporters. It also gives you control over the message you want the media to understand and communicate.
  2. It’s a time saver. It’s much easier to compile all the necessary information once and to have it ready for any journalist or media representative who needs it. Instead of frantically trying to pull something together, you’re prepared, professional, and much more likely to get your story covered.
  3. It ups your odds. If you want your story to be covered, you have a much better chance of getting it covered if you have pulled together a professional media kit. Journalists, reporters, and bloggers are busy and they’re on a schedule. They’re crunched for time and the mere fact that you have a kit that provides them with the majority of the information they need helps convince them to cover your story and talk about your company.

It should also be said that a media kit isn’t something that you necessarily want to set and forget. As you have new press releases, new products launched, new people added to your organization, and new information to share, you’ll want to update your media kit. If you don’t have a kit prepared, start planning what you want to include now and get started.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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