How to Write Like a Journalist
A lot of marketers struggle to write effective press releases that will get lots of media pickups. One of the …
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How to Know What Your Industry Journalists Want From You
The secret to getting media pickups from industry journalists is to offer them exactly what they want, which in turn …
How to Improve Credibility and Authority with a Press Release
Press releases can help improve the credibility and authority of your business within your niche or industry, and in the …
Has the Media Lost Trust and How Does That Impact Your Marketing Strategy?
With so many assertions against “fake news” and “fake media,” studies show that people’s belief in what they read in …
Why Is It So Difficult to Write a Good Press Release?
Press releases are actually relatively easy to write, but they can challenge even the best writers who donít understand the …
Where To Find Great Data For Your Press Release
Press releases are used to inform the media about important news related to your company. They can also situate your …
Understanding The 5Ws And What Journalists Really Want To Know
The 5Ws is a formula used by journalists in order to make sure they do not leave out any important …
Should You Email Your Press Release to Your List?
A press release can be an invaluable piece of content to help you market your business. While it is true …
Is Your Press Release Headline Missing These Critical Elements?
The headline is the most important part of your press release. If you use a press release distribution service, for …
How to Write a Press Release Headline That Gets Results
The headline is the most important part of the press release. It is designed to get people to click on …
How to Make Sure Your Emailed Press Release Isn’t Filtered as Spam
Once you have written a press release, you can distribute it through a press release distribution service, or pitch it …
How to Leverage Linkedin to Get Media Attention
With nearly 500 million members in 200 countries, LinkedIn is the world’s largest social media platform for professionals online. LinkedIn …