The Most Effective Way to End a Press Release – How to Wrap It Up
News stories and press releases can be tricky to end in a compelling way, for a number of reasons. Many …
News stories and press releases can be tricky to end in a compelling way, for a number of reasons. Many …
When pitching to the media, it is tempting to just send them a press release which is the same as …
There are a number of ways to pitch to the press successfully if you are willing to lay down a …
Content is in greater demand than ever before, thanks to the Internet, so journalists are busier than ever producing newsworthy …
Email is a great tool for pitching to editors, but only if you follow a few simple rules to help …
Understanding what the media wants in a story or press release can help you craft a pitch or press release …
Your new release headline will make or break you in terms of how many reads you get, and therefore how …
A media kit is a collection of information about your company. Traditionally, it was a packet of printed materials sent …
Are you using earned media? If so, is it a big player in your marketing strategy or are you like …
Pitching to the media is an integral part of any press and public relations strategy. Sure, you can issue press …
YouTube has come a long way over the past ten or so years. Today, there are regular shows that range …
Earned media is one of the fastest growing segments of marketing budgets around the globe. It’s effective, it has a …