How to Leverage Linkedin to Get Media Attention

With nearly 500 million members in 200 countries, LinkedIn is the world’s largest social media platform for professionals online.


LinkedIn is a thriving business to business social media site, used by countless recruiters, human resources managers, business owners, thought leaders, marketers, and journalists. It is an important place to spend time at if you want to increase your media presence online.

Content drives marketing, and LinkedIn is all about content these days, to help drive traffic, page views and meaningful connections between like-minded people interested in the same niche, industry or topic.

User-generated content
As with all social networks, you can create simple posts on LinkedIn. You can also like, comment and share.

Where it really excels is in the fact that it will let you publish longer articles, and then market those articles for you by showing them to your connections, and to those interested in a particular niche. You can also join groups in order to make your niche-related content more visible.

Publishing content consistently on LinkedIn is a way to build up your credibility as an expert in your niche. It does take time to grow your network, but LinkedIn’s technology can connect you with past colleagues, fellow alumni, members of various professional associations, and more. Through those connections, you can connect with their connections, and so on, in an ever-widening circle.

Connecting with thought leaders
LinkedIn makes it easy to connect with thought leaders by making suggestions as which top people you should follow. These can include journalists and other media influencers.

Industry specific news, resources and opportunities
Your news feed will list all sorts of content, links, job openings and more, all customized to what you are interested in. This can help you track trends and keep your finger on the pulse of your niche or industry. is the largest presentation sharing site in the world, the YouTube, as it were, of PowerPoint decks. You can connect your LinkedIn account to your Slideshare account, and vice versa. Every time you post a deck, you can link it to your LinkedIn profile. This is yet another way to show what you know and position yourself as an authority in your niche.

Sales on LinkedIn
LinkedIn isn’t as overtly commercial as other social networks, but you can certainly post links to sales pages, press releases and more. Make sure you have a good image to go with the short post you want to publish.

Interact with others
Take the time to comment, like and share. You will be surprised at how much visibility you can get. Over time, this can build trust and your status within your niche.

LinkedIn is also allowing members to offer courses these days, which could be a great chance to show all you know and increase your profile in your industry.

LinkedIn as a search engine
LinkedIn is a search engine in its own right, and thus a great chance to see and be seen. Use hashtags and keywords to make your content and profile even more visible.

If you’re not spending time on LinkedIn, it’s time to create a great profile and start networking with like-minded professionals.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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