Thousands of press releases are published every single day. In order to compete with these press releases and grab the …

Just a decade or two ago, a company “newsroom” was the public relations interface between a business and media professionals …

Let’s face it, templates are handy. They can help make seemingly overwhelming tasks feel more manageable. They guide you through …

Search engine optimization (or “SEO”) is a constantly evolving target. Over time, business owners and professional marketers learn what works …

Marketing is about the art of persuasion. Each piece of content you publish has a goal. Sometimes you want to …

All press release distribution services are created equally, right? Actually, they’re not. There are many differences between distribution outlets. Choosing …

Some business owners think that using a press release should be reserved for when they have significant news to reveal. …

You’ve written your press release and it’s ready to go. It’s perfectly edited, it answers all pertinent questions, and you’ve …

The nature of press releases has changed greatly over the last decade, and nowhere is this as clear as in …

Business owners know how important it is to get the word out about the products and services they offer. One …

The Evolution of the Social Media Press Release – How a Single Release Can Generate Likes, Shares, Tweets & Comments …

You have a big event coming up. Maybe you’re releasing a new product or service. Maybe you’re hosting a webinar. …