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How To Engage Social Media With Your Press Release

Press releases are a great way to connect with journalists and other media representatives to share the most important news about your company. The goal of issuing a press release is, of course, to...

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Tips to Streamline Media Research

Media research can be a very tedious process for small business owners who want to gain media attention but are often a small company or sole proprietorship with a lot of other important marketing...

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Tips to Create a Press Release That Optimizes Social Sharing

Social media gives press releases all new mileage, offering greater traffic and a wider impact. The press release distribution services make it easy to share with the top social sites like Facebook...

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Why Social Media Must Be Part of Your Earned Media Marketing Strategy

Content marketing, social media marketing, earned media marketing; the list of types of marketing that you have to have to succeed online probably feels extensive. And it’s true that you do need to...

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How to Amplify the Impact of Coverage Online and Through Social Media

You work hard, write a solid press release, distribute it and get a bite. Fantastic. Now you have that media coverage you’ve been working so hard for. You have a choice. You can let the media...

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Tips to Create a Press Release That Optimizes Social Sharing

Social media gives press releases all new mileage, offering greater traffic and a wider impact. The press release distribution services make it easy to share with the top social sites like Facebook...

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How to Leverage Linkedin to Get Media Attention

With nearly 500 million members in 200 countries, LinkedIn is the world's largest social media platform for professionals online. LinkedIn is a thriving business to business social media site,...

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4 Common Earned Media Marketing Mistakes and How to Avoid Them

Earned media is the new, and more powerful version, of word-of-mouth marketing. It happens when a third party mentions your business online. Now that mention can be anything from a tweet with your...

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Ten Ways to Get People to Read and Share Your Social Media Press Release

A social media press release is a press release that is optimized for social media. It may have features like videos and embedded visuals. It may also have social media functionality like the ability...

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How to Build a Solid Media Outreach List

Building a media outreach list is a smart first step to any outreach campaign. However, the more strategic and thorough you are with this first step, the better your results will be. If you want to...

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