Content Marketing Trends to Watch Out in 2020
As 2020 is fast approaching, we can see the enormous impact that digital marketing has had. And with content marketing, …
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Branding: The Right Message
As this decade comes to end, one thing in PR and marketing has surely changed: how a company’s branding portrays …
What is Product Discovery?
Product discovery is the process of analyzing segments of your target audience in an effort to develop products or services …
Why Pop-Ups Have Become the Best PR Tactic of the Decade
Pop-up shops and exhibits have become one of the greatest PR and marketing strategies of the decade. Through pop-ups, businesses …
What is Ephemeral Content?
Ephe-what? Ephemeral content is any piece of content that exists on a given platform or site for a limited duration …
Major Marketing Mistakes Social Media Caught Onto:
Have you ever heard someone say, “Think before you speak”? When creating a marketing campaign for a new product launch, …
What is a Customer Testimonial? + How to Create One:
Every business, regardless of industry, needs to have some way of proving the effectiveness of their products and services on …
What Did We Just Do?? · How to Define Success in PR
Growing up, I can remember grownups all around me asking: “Don’t you want to grow up to be successful?” “Sure,” …
5 Different Types of Press Releases
Ever wondered what kind of press releases are submitted and published every day? Everything from business announcements to general news, …
The Importance of Media Monitoring
Have you ever wanted to know what people are saying about your business? Wouldn’t being a fly-on-the-wall help improve your …
How Many Press Releases Should Your Company Send Out In a Year?
People like to have rules to follow and when it comes to marketing, press, and public relations that’s the case …
What are the different media types? Owned vs. Paid vs. Earned – a Breakdown
The differences in types of media can be confusing, but they are crucial to understand. This is especially true if …