There are a number of reasons why every business should have a content calendar. Content marketing is an essential skill that all marketers need to master. A content calendar ensures site owners and...
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Most marketers have heard of press releases, but many shy away from them for several reasons. The first is that they usually believe press releases are only for large companies, not smaller ones....
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Once you have sent out your press release, it will be time to look at the reports coming in, to determine what has happened and whether or not you have received a good return on your investment (ROI)...
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There are a number of stylistic choices marketers need to make when it comes to writing press releases. One of the most important is which verb tense you should use. The main choices are...
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Press releases have been around for more than one hundred years, so they have stood the test of time as a useful tool for communicating important information to the media. Having said that, their...
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A recent concern related to press releases is whether or not they are actually copyrighted. This is an interesting question because up until recently, press releases were issued with the express...
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Many large and small companies are always looking for ways to save money and get the best return on investment for their efforts. Public relations, including issuing press releases, can be...
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There are a number of ways to calculate the ROI (Return on Investment) of your press release. It all starts with what goal you have in mind when you decide to issue a press release, and whether or...
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Trade shows can create a great buzz in almost any industry. Professionals can share the latest technology and information, meet vendors to learn more about their products, and network with their...
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Press releases are a powerful way for real estate agents to stand out amongst their competitors. Every major news site that exists, has web crawlers specifically set to look over press release sites....
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