Working From Home – Is It The New Reality?
It’s been about 8 years since I started working from home, and frankly, I can’t even imagine going back to …
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Ways To Get Your Business Out of a Rut
Setting targets, ambitious objectives, and designing strategies for the year is common to marketers. The task of mapping out a …
How COVID-19 Is Affecting Small Businesses and What Can You Do
The coronavirus, or COVID-19, has been declared a global pandemic by the World Health Organization. It’s an uncertain time with …
3 Ways Byte Is Coming To Bite TikTok
Applications on Andriod or iPhone have become a phenomenon when it comes to helping and entertaining people in their everyday …
3 Reasons Why 2020 Is the Year Of The Customer
In certain cultures, every year is celebrated as if it were represented by a certain animal. 2020 is the year …
Top 5 Content Writing Tools that Are Absolute Necessities in 2020
Content writing has blossomed into a multi-billion dollar industry since it began in the early 1990s. The ability to leverage …
Customer Engagement Ideas to Implement in 2020
The goal of customer engagement is to encourage your customers to communicate and share their experience as a business and …
Part 3: What is Brand Activism? A Series of Successful Campaigns
If you haven’t picked up on the key trend from the last post, there is a definite correlation between the …
Part 2: What is Brand Activism? A Series of Successful Campaigns
In part one of this series, we introduced the concept of brand activism, and explored how successful activism can bring …
Content Marketing Trends to Watch Out in 2020
As 2020 is fast approaching, we can see the enormous impact that digital marketing has had. And with content marketing, …
Branding: The Right Message
As this decade comes to end, one thing in PR and marketing has surely changed: how a company’s branding portrays …
What is Product Discovery?
Product discovery is the process of analyzing segments of your target audience in an effort to develop products or services …