Customer Engagement Ideas to Implement in 2020

The goal of customer engagement is to encourage your customers to communicate and share their experience as a business and a brand. A strong customer engagement strategy should foster product development and retention when properly executed. Engagement is a way of measuring customer sentiment in order to predict future loyalty.

Here are our picks for the most effective customer engagement strategies that you can use:

1. Use the Power of Social Media:

As we know, the internet plays an enormous role in our everyday lives, both personally and commercially. Social media platforms have emerged in recent years and are now being used both by personal and business users worldwide. These platforms allow us to communicate with friends and family on a personal level, share media and keep up with what is happening.

In addition to effective engagement and communication, social media makes it easier to market your brand, even if you are on a budget. You can build a relationship with the audience when using social media, which is something you can’t do with traditional advertising. You can also offer special deals and promotions which can help you win more followers and make them feel that you’re giving them exclusive benefits.

2. Build Engagement Through Branding:

Branding is important to a company because of its overall impact on your business. It can change how people view your product, drive new opportunities, and raise awareness of your brand, as well as gain recognition and increase value.

A well-established brand can increase the value of its business by giving the company more leverage in the industry and generate new customers.

Once a brand is well-established, word of mouth is the best and most effective advertising technique for the company. This also helps improve pride and satisfaction among employees. People who work for a well-branded business and truly stand behind the brand are more pleased with their job and have a higher sense of pride in their work. Working for a respected brand makes is more enjoyable and satisfying.

3. Use Rewards and Incentives:

People love receiving incentives and offers. Rewards such as discounts or special offers, combined with requests for feedback or other user-generated content can double the effect of customer engagement.

Looking to get new testimonials for the website or a new product? Let people know there is something in it for them! Whether it be 10% off their next purchase or a chance to win a $500 gift card, people are more willing to participate in something when there is a reward.

Using incentives also drives traffic back to your business. Using a 10% off coupon as a reward for leaving a review means the customer must go back to your store in order to use it. It keeps the door open to return, thus keeping a steady revenue for your business.

4. Deliver Excellent Customer Service:

Companies that make superior customer service a priority reap the benefits of repeated activity, eventually creating a customer base that is loyal and tangible. According to the Institute of Customer Service, 63% of customers would buy from a retailer again after receiving good service from a member of staff. Consistent high-quality customer service is also important for customer engagement because customer service interactions play a key role in helping customers develop active relationships with a brand – a key component of engagement.

5. Get Brand Avocates:

You’ve got gold customers who buy from you over and over again and shout your name from the rooftops. They are your most engaged fans and are the most important customers to build relationships with. By word-of-mouth advertising, they can become influential brand supporters who can build viral interaction.

Getting consumers who are passionate about your product spread the message to others is a statistic of unlimited potential. Reach to as many brand advocates as you can. Take advantage of social media, positive reviews, and any other way where you can find happy clients.


Customers who are highly engaged spend more, support more, and demonstrate more loyalty. By utilizing these ideas, you can boost engagement and bridge a connection between customers and your brand.

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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