Press Release Optimization

In the beginning, when a company is just starting out, it often makes sense to hold tight to the budget. …

There are many different reasons to use a press release to market your business. You can use them to drive …

One of the most common goals for press releases and press release marketing is to get media coverage. It’s true …

Social media has changed the impact that a press release can have on your company or organization. Before social media, …

Writing a press release headline is one of the most complicated and challenging parts of press release marketing. You essentially …

Sometimes when you issue a press release, time is not on your side, nor is it on the side of …

You need to choose the right time for your press release to get the most impact from your story – …

The best press release is one that is shared, so you need to find the best places to send your …

When you create media relationships you lay the foundation for a successful press release. Everything worth doing comes back the …

Personalizing your press release matters because it allows you to hit the center of the target that you are trying …

Sending out your press release at the right time can be the key to getting the most earned media for …

It is important to follow the format for a mobile friendly press release. Google recently released a new algorithm for …